New Products

Color management

November 19, 2007

Color management
Sun Chemical
Parsippany NJ USA
According to Sun Chemical, brand owners can predict how their corporate spot colors will reproduce on a variety of substrates, from brown corrugated to clear film to white polypropylene, with the SmartColour portfolio of color management tools. SmartColour allows packaging developers to see real color end results anywhere in their workflow by displaying real ink color on the chosen substrate and matching the desired color with the ink that will deliver the brand color on retailer shelves. The suite of products provides true brand color on the computer screen, in design mock-ups and prepress proofs, and on press, which Sun Chemical says virtually guarantees that customers will see the exact brand colors on store shelves.