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Focus on pharma – and food

May 20, 2008

Focus on pharma – and food
The recent acquisition of Paxar has led to structural changes in Avery’s business in Europe. One plant which has benefited from this change is the Avery Printer System Division plant in Eching, Germany. Two hundred employees, including a 40-strong research and development team, design and manufacture the joint Avery/Paxar range of thermal transfer printers, print-and-apply labelers, and customer-specific installations.
Customers of the Eching plant include international brand owners like Unilever, Procter & Gamble and pharmaceutical giants Sanofi-Aventis and Merck. Since the Paxar takeover, the German plant also supplies these customers throughout Eastern Europe. Recently launched products include a no-contact “blow-on” labeler, and machinery for assembling the RFID tags used for item-level pharmaceutical packs.
Avery of course is not alone in this field: Competitor Herma used the recent Interpack show to launch a new labeler with an improved tension control mechanism, and Switzerland’s Ecoline has just brought to market a compact label applicator with a pneumatic adaptor and a thermal print unit for variable information labeling.