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Wine packaging innovations provokes Gallic grumblings

September 3, 2008

Wine packaging innovations provokes Gallic grumblings
News just in from South Africa and America has had French wine lovers rioting up and down the Champs Elysées, while wine label printers from Alsace to Bordeaux have been seen, ashen-faced and tight lipped, predicting the end of civilization as we know it. The reason for these convulsions is first that a hitherto reputable South African winery is now exporting its premium wines in “resealable 1.5 liter lifestyle pouches”; and second, that an American film director of previously impeccable character has launched a brand of wine sold

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