Labelstock production in Germany

Published November 18, 2008
Post a comment
Labelstock production in Germany
Sandwiched uncomfortably between global market leaders and small, highly specialized producers, Herma is a medium sized labelstock manufacturer producing some 700 million square meters of product per year, and selling almost entirely in Europe. At its main plant in Stuttgart the company recently inaugurated its new two-meter wide coating line, modestly described by Herma CEO Sven Schneller as “the most up to date in the world.”
When the new line was nearing completion in 2007 the company went on record as saying the extra capacity would enable it to burst through its production ceiling and capture new markets. That was before the current crisis had everybody revising their sales estimates downwards. It might take some aggressive salesmanship – and/or price cutting – to keep the new line fully occupied.

blog comments powered by Disqus

Top Searches
L&NW ENewsletter
Sign up now to receive the free weekly newsletter

Enter your email address:
Top Articles
Follow L&NW On