Gaining currency

Published November 30, -0001
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Gaining currency
Britain’s newspapers have been fretting about the “weakness” of the pound. Of course everyone wants to have a “strong” currency, which is seen as a symbol of economic virility. At least – not quite everybody. British manufacturers, for example, faced with a nose-dive in domestic demand, have not been slow to realize that shifts in exchange rates have effortlessly wiped 20 percent off the costs of their products when sold in continental Europe, their main export market. Narrow web equipment manufacturers like Edale, which recently moved into a new purpose-built factory and office in the south of England, have stepped up their marketing efforts throughout continental Europe; Edale recently installed two presses in Germany and one in France. The company’s main successes over the past three months, however, been in more distant markets, including Cyprus, Nigeria, Vietnam and Saudi Arabia. The latest sale to Zultec in Jeddah brings to six the total number of Edale presses being operated by this leading Middle East converter. In Hanoi, Vietnam, Posts & Telecommunications Group has just installed an Edale Beta press to provide secure phone card production.

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