The Blogsmith

Gift blogs

November 11, 2010

With this column, I am doing something a bit different. The holiday season is fast approaching, which means it is that time of year when we express our appreciation to our customers. Sure you can just send a holiday card or box of candy, or you can do something different this year. There are many blogs whose sole purpose is to help you choose that perfect gift. Here I review an assortment of these blogs, all of which can help you discover a special and appropriate gift. Happy shopping.

Fairytale Brownies Blog (
I love brownies. When I came across this blog with the title "Gourmet Belgian Chocolate Brownie Gifts" I was drawn in. Read the description they give their brownies: fine cake flour and rich, Callebaut Belgian chocolate are blended with farm-fresh eggs and pure creamery butter to create a sublime sensation. My mouth was watering just reading that. Now, I have never tasted these brownies but I imagine they are spectacular. Fairytale Brownies has been in business since 1992 and has been selling through the website since 1996. I was quite impressed with the blog. I wondered how much you could say about brownies, but they really bring their business alive with regular updates on the blog. They write about brownie gift ideas, behind the scenes looks at their facility, places where you can buy their brownies, and causes they support.

Mrs. Fields Secrets (

While we are on the subject of delicious treats, let's talk about the Mrs. Fields Cookie blog. The tagline for the blog is "Baking & gifting tips & advice from the world's smartest cookie." The blog posts all feature Mrs. Fields as the author, although I have no idea whether or not she actually writes for the blog. The blog often features promotions for as well as giveaways and contests that happen right on the blog. There is also the occasional "secret" recipe typically for seasonal treats. If you just want to focus on gifts, they have a gifting tips category that will provide you with a large number of gift ideas (all available from Mrs. Fields).

The Blog Basket (
The humble gift basket has been a staple of corporate gift giving for decades. One of the leading online companies in this space is, and the Blog Basket is their official blog. The main writers are two former journalists, so the content is well written and professional. Surprisingly the blog is not very self-promotional, with most posts relating the authors' personal experiences loosely tied to a gift basket item such as wine, apples and flowers. It is actually an interesting and readable blog, not at all what I expected when I discovered it.

GustiBlog (
GustiBlog is the official blog of Gustiamo Inc., an Italian gourmet food store in New York City. Gustiamo (which means "we taste" in Italian) features imported food products from Italy. For the serious foodie, Gustiamo claims it is "America's most discriminating purveyor of Italian artisan food." And it is not cheap. For example, you can choose extra virgin olive oil from different regions, such as Vicopisano from Tuscany for $43 for a 16.9 oz. bottle. Now a word about the blog. Mostly it features some of the many wonderful products they sell, discussing how to cook with them and what to eat with them. It also discusses different restaurants around the US that use Gustiamo's products. This time of year it features some of their holiday gift baskets, which would no doubt make a great gift for any serious foodie on your gift list.

Gift Rap (
The Gift Rap is the official blog of, which is likely the most visited gift site online. It is authored by four "gift gurus," one of whom introduces a new gift idea every day. The site has been going since early 2007, so they have close to 1,000 gifts reviewed since then. I like the way the blog is organized. You can view gift reviews by category, by occasion or by recipient. For business, the Thank You Gifts occasion may be the most useful. As the season gets going, most gift reviews will center around appropriate gifts for the holidays. A couple of points to note: Each gift review links to a page on the site, which in turn links to the site of the online retailer. does not actually sell anything; it just gathers all the gifts from online retailers in one place and then points you to other sites.

Peter Renton is the founder and former co-owner of Lightning Labels, an all-digital label printer in Denver, CO, USA. He is currently doing some blog consulting while attempting to take a career sabbatical after the sale of Lightning Labels.