“For a first event, this really exceeded our expectations,” says Jeremy Westcott, sales and marketing director. “We had over 100 people attend the day made up of customers, potential customers, suppliers and press. We are thrilled with the initial success the open house seems to have brought. It was a day to open the doors of Edale and show people how Edale work, what we have managed to achieve with the opening of the second unit, and also the wide range of products that we can offer. It was great to be able to have our suppliers and also our worldwide network of agents attending a day like this.” The event was kicked-off by a ribbon-cutting by the local mayor and mayoress, and was followed by a demonstration of the newest Edale press, the FL-350 modular flexopress. The FL-350 was launched at Labelexpo Europe 2011. A Gamma scratch card line - an 8-color machine that has been sold to an overseas customer for the production of pre-paid telephone scratch cards - was also available for demonstration. Three Beta modular flexopresses and an Alpha compact flexopress were available for viewing.
According to the company, the event was initially intended for a smaller audience, but their response from suppliers and presenters “exceeded expectations.” Twenty suppliers exhibited and others presented. Attendees included: Alphasonics, API Foil, Asahi Photoproducts, Creation Reprographics, Cheshire Anilox Technology, Daco Solutions, Domino, Esko, Fiberweb, GEW, Herma, JM Heaford, IST, Lake Image Systems, Rotometrics, Tesa Tapes, Vetaphone, Xeric Web Drying Systems, and Zeller & Gmelin. The BPIF and EFIA also had a presence at the event with John Bambery, chairman of the BPIF, kicking off the day’s presentations.