Breaking News

Innovia unveils interactive label prototype

March 7, 2012

Innovia Films recently exhibited a new development in active packaging for plastic products that offers new ways to attract, inform or interact with consumers.

In partnership with PragmatIC Printing, a pioneer in imprinted logic circuits, the company has successfully integrated printed electronic functionality onto its biaxially oriented polypropylene (BOPP) label substrates.

The first prototypes of this technology were exhibited at the Packaging Innovations show held in London late last year. These prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held.

This is just one potential application of the technology, with chief executive officer of PragmatIC Printing, Scott White, commenting that the company now aims to progress these concepts together with Innovia Films towards volume production and commercial deployment.

Steve Langstaff, OPP product manager at Innovia Films, agrees, explaining that “this exciting development is only a small part of a larger project getting printable electronics into volume packaging markets.”
  • Getting Educated at Labelexpo

    Getting Educated at Labelexpo

    Steve Katz, Editor||September 7, 2016
    With a wide range of presentations, expert-led master classes and machinery demonstrations, there is no shortage of learning

  • Drupa 2016 a ‘resounding success’

    Drupa 2016 a ‘resounding success’

    Steve Katz, Editor||July 15, 2016
    The label industry was well-represented as visitors showed strong interest in the latest printing technologies.

  • Label & Narrow Web Job Market Report

    Label & Narrow Web Job Market Report

    Dan Miller||July 15, 2016
    A look at the trends and challenges affecting the label industry’s talent search.