Newpage Corp. has launched a new, lightweight label paper: EcoPoint 40-lb. This wet strength label paper is designed for use in the bottled water, juice and soft drink industries. If offers a source reduction advantage to beverage producers, with up to a 7% reduction in label paper usage when compared to traditional 43-lb. bottle label papers. It is designed for optimal performance in continuous roll fed labeling operations as well as cut-and-stack labeling machines.