AWA Alexander Watson Associates has announced that it will publish a report titled Labeling Markets Africa and Middle East Market Study & Sourcebook 2012. This is AWA’s first assessment of this region. The report details the main label technologies: pressure-sensitive/self-adhesive, glue applied, sleeving, in-mold and others. It uses the value chain as a powerful tool to understand the market and to encourage companies to look beyond their direct customers.
AWA Alexander Watson Associates