Packaging Spotlight

Soup’s On

March 13, 2014

British celebrity chef Ainsley Harriott’s brand owner Symington’s has expanded its range of products with what is touted as the market’s first-ever soup product to be stored at ambient temperature and packaged in a tub design. The packaging innovation is from Clondalkin Group company Chadwicks, and this brand-first from Symington’s is designed to offer the premium look and feel of fresh soup, but with a shelf life of up to 12 months.

Chadwicks’ technical team created a UV flexo foil recessed lid, which enables the soup pots to be filled at very high temperatures. The double recessed lid allows for contraction during the cooling process.

According to Craig Roach, head of bought in goods at Symington’s, panelling on the pots was a major challenge. The containers needed to be filled at extremely high temperatures, so as the product cooled and contracted, it created a vacuum and caused the pots to distort.

“Chadwicks are valued in the industry for their customer service and technical expertise and so we turned to them to leverage their knowledge of this pack format,” Roach says. “They immediately identified the issue and were able to provide a solution in a very short time frame. Chadwicks’ Top Hat lid creates an air space allowing for ‘pull down’ during the cooling process so it’s the lid that contracts and not the container. The new range will see the brand enter the ambient aisle with a format that takes its packaging cues from the fresh aisle.”

Martin Hardman, sales and marketing director at Chadwicks, adds, “We have  years of experience in providing lidding solutions for both hot and cold fillings and we’re delighted that our hot fill lid solution has proved such a success for this exciting new product range. We have a highly skilled technical team at Chadwicks and pride ourselves on our ability to innovate and deliver creative and functional packaging solutions for clients.” 

Chadwicks is a supplier of flexible packaging solutions in the food, dairy, beverage and pharmaceutical sectors. The company aims to lead competitors in the production of lids and shrink sleeve packaging products, and is one of 20 production facilities operating throughout Europe and North America under Clondalkin Group’s Flexible Packaging Division.

“The new range will see
the brand enter the
ambient aisle with a format
that takes its packaging
cues from the fresh aisle.”