UPM debuts new adhesive solutions for demanding label applications

UPM is simplifying adhesive selection with purpose-built solutions designed for demanding label applications. UPM PharmaSure for pharmaceuticals, UPM Vetro for wine and spirits, and UPM Endurance for oil and industrial chemicals help customers choose the right adhesive performance for each end-use. All are part of the UPM Raflatac label material offering.

Demanding label applications place requirements on adhesives that general-purpose solutions cannot meet. For example, pharmaceutical packaging must maintain integrity through sterilization cycles, cold-chain storage and small-diameter vials. Wine and spirits labels face humidity, chilled display and ice bucket immersion. Industrial labels must hold on to challenging substrates under chemical exposure, mechanical strain and hot-fill conditions. Each of these environments also carries its own technical requirements, regulatory context, and consequences when a label fails.

UPM’s adhesive formulations are built on decades of experience in these challenging applications and on a global innovation network. UPM PharmaSure, UPM Vetro and UPM Endurance address the range of conditions relevant to each respective industry. They are also supported by pre-assessed performance data and application documentation. This supports qualification and regulatory processes for converters and brand owners.

“With demanding label applications, adhesive selection is a critical decision. Our purpose-built adhesive solutions help our customers choose the right performance for their end use,” says Christian Szameit, SVP, Global Markets, UPM Adhesive Materials.