UPM Adhesive Materials names Juan Felipe Correa new sales director, Latin America

UPM Adhesive Materials has appointed Juan Felipe Correa to the position of sales director, Latin America.

In his new role, Correa will join the Americas Management Team and lead the company’s commercial activities across Latin America. He will focus on accelerating market growth, strengthening customer partnerships, and expanding opportunities throughout the region. He will work closely with UPM’s marketing and technical teams to ensure customers have access to innovative solutions, high-quality service, and the resources they need to succeed in an increasingly competitive market.

Correa has been with UPM for seven years, most recently acting as sales director for the West Region of North America. He previously served as regional sales manager for the Andean Region based in Chile. He has extensive knowledge of the pressure sensitive label industry and has worked closely with customers to deliver solutions that support business growth, operational excellence, and long-term competitiveness.

“Latin America is a region full of opportunity and innovation, where our customers continue to demonstrate remarkable ambition and resilience,” states Correa. “I am excited to lead our sales team and work even more closely with customers across the region to help them navigate market changes and create sustainable growth.”

“Juan Felipe brings a unique combination of commercial leadership, regional market expertise, and customer focus,” says Tim Kirchen, EVP, UPM Adhesive Materials. “I am confident he will play an important role in strengthening our position as a trusted partner across the region.”