01.29.20
Avery Dennison Label and Packaging Materials has added six new facestocks to its Wine & Spirits Portfolio, and the products made their debut at the 2020 Unified Wine & Grape Symposium in Sacramento, CA, USA. The event took place from February 5-6.
“Labeling technology must work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf,” says Vanita Marzette, senior product manager - Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”
According to Avery Dennison, its new offerings not only deliver a high-end experience via a premium look, finish and feel that provide shelf appeal -- they are also manufactured from sustainable materials, which more consumers demand.
Avery Dennison's six new high-end facestocks are made with renewable or responsibly sourced materials and include:
Three cotton-based materials (part of Avery Dennison’s Sensorial Collection – a line of facestocks offering a highly tactile, soft and luxurious feel and texture). All three new facestocks are suitable for a variety of finishing effects, including embossing, debossing and foiling:
Avery Dennison’s North American Wine & Spirits Portfolio contains more than 150 label constructions, featuring an expansive selection of facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the enhanced shelf appeal and functionality needed for wine and spirits applications.
“Labeling technology must work harder than ever for the winemaker and retailer, and these new Avery Dennison collections go beyond helping a bottle stand out on the shelf,” says Vanita Marzette, senior product manager - Wine and Spirits, Avery Dennison. “Whether it’s telling a wine’s sustainability story, employing technology to directly engage with consumers or ensuring a wine’s validity, labels can serve a variety of needs for the winemaker, retailer and end user.”
According to Avery Dennison, its new offerings not only deliver a high-end experience via a premium look, finish and feel that provide shelf appeal -- they are also manufactured from sustainable materials, which more consumers demand.
Avery Dennison's six new high-end facestocks are made with renewable or responsibly sourced materials and include:
Three cotton-based materials (part of Avery Dennison’s Sensorial Collection – a line of facestocks offering a highly tactile, soft and luxurious feel and texture). All three new facestocks are suitable for a variety of finishing effects, including embossing, debossing and foiling:
- Fasson 100% Pure Cotton Wet-Strength: Made from 100% cotton (a renewable resource), this 70-pound facestock delivers a letter press finish and offers a premium, tactile feel.
- 70# Fasson 25% Cotton Feel Wet-Strength: A high-quality 70-pound white cotton facestock, it is made with 25% cotton and 30% post-consumer waste and delivers a soft cotton felt finish.
- 70# Fasson 25% Black Cotton Feel Wet-Strength: A high-quality 70-pound true black facestock, it is made with 25% cotton and 30% post-consumer waste and offers a tactile feel.
- Fasson 25% Hemp: A premium facestock made with 25% hemp and 75% post-consumer waste, it meets the demand for label materials containing both organic materials and recycled content. With 75% post-consumer waste, this label material contains significantly more than the 30% minimum recycled content of other products within Avery Dennison’s ClearIntent product portfolio – a portfolio that makes it easy for brand owners to improve the environmental impact of their packaging without sacrificing performance.
- 60# Fasson Crush Citrus Wet-Strength FSC: A premium facestock, it is made with 15% citrus and 40% post-consumer waste.
- 60# Fasson Crush Barley Wet-Strength FSC: A premium facestock, it is made with 15% barley and 40% post-consumer waste.
Avery Dennison’s North American Wine & Spirits Portfolio contains more than 150 label constructions, featuring an expansive selection of facestocks and high-performing adhesives. The portfolio has been designed to provide brand owners and designers the enhanced shelf appeal and functionality needed for wine and spirits applications.