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    Online Exclusives

    Lauterbach Group drives business with increased collaboration

    The Lauterbach Group has used the newest technology to eliminate logistic touch points to leave room for more personal interactions with customers.

    Lauterbach Group drives business with increased collaboration
    Lauterbach Group's Tony Tyler
    Mike Agness, HYBRID Software Executive Vice President, Americas01.06.23
    While we all talk about and explore the ways technology allows us to be better businesses and converters, we can lose too much human interaction. When that happens, some of the improvements we’ve explored may be counter-productive. The Lauterbach Group strongly believes that speaking person to person – backed with a robust technology system – is the most effective way to operate.

    Headquartered in Sussex, WI, USA, the Lauterbach Group manufactures high-quality product labels and converting for a wide range of customer uses, from food/beverage to product security and authentication.

    Through its OmniMark Management System, the Lauterbach Group strives to alleviate touch points. It does that by providing digital asset warehousing, product art and design, project management, and quality control systems. This makes clients’ jobs easier, more efficient, and helps bring products to market quicker.

    “We are very focused on our employees, whom we call group members,” emphasizes Shane Lauterbach, president. “We try to create an environment to generate value for our group members so they can create value for

    Continue reading this story and get 24/7 access to Label and Narrow Web for FREE


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