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Verso launches new specialty label papers


OptiLabel HB family of general purpose PS face stock papers expands with the addition of a new 58 lb. basis weight offering.

Verso Corporation has launched three new label papers, OptiLabel HB, OptiLitho C1S and OptiPrime Inkjet WS, further expanding its specialty label paper portfolio.

"We are pleased to be launching three new innovative label products for pressure sensitive, label and converting, and inkjet food contact applications to satisfy the growing needs of our specialty paper customers," says Verso President of Graphic Papers Mike Weinhold. "We are very proud to be featuring these new products for the first time at Labelexpo Americas in Chicago next week."

Verso's OptiLabel HB family of general purpose pressure sensitive face stock papers expands with the addition of a new 58 lb. (3300 ft [2] / 86 gsm) basis weight offering that is optimized for laminating, label printing, die cutting and high speed label application processes. The OptiLabel HB family is also offered in a 53 lb. () [2] / 78 gsm) basis weight and is designed for high-end, pressure sensitive label applications requiring premium label appearance and high strength for matrix stripping and runnability. Ideal for flexographic printing, OptiLabel HB features premium brightness and an enhanced blue-white shade, combined with high opacity and a semi-gloss finish.

OptiLitho C1S is a new family of C1S glue-applied cut and stack label papers for label and converting applications. OptiLitho C1S is offered in 55 lb. (3300 ft [2] / 81 gsm) and 60 lb. () [2 ] / 89 gsm) and features a smooth surface, excellent ink holdout for offset, flexographic and rotogravure printing, and is designed to perform in demanding and unique printing and converting applications.

OptiPrime Inkjet WS joins the OptiPrime family of specialty pressure sensitive label papers for emerging label printing technologies and is offered in 42 lb. (3300 ft [2] / 62 gsm) and 38 lb. () [2] / 62 gsm). OptiPrime Inkjet WS is a wet strength label paper designed for premium aqueous inkjet and flexographic direct food contact pressure sensitive label applications requiring wet strength performance for better durability in higher moisture environments. OptiPrime Inkjet WS has high strength for fast die cutting, matrix stripping and runnability along with a high brightness, high opacity and premium blue-white shade.

"OptiLabel HB and OptiLitho C1S products are made on the No. 3 paper machine known for making high quality release liner and label papers at Verso's Escanaba Mill in Michigan, a fully integrated pulp and paper manufacturing facility," adds Verso Vice President and General Manager of Specialty Papers Ed Buehler. "OptiPrime Inkjet WS is produced at Verso's Stevens Point Mill in Wisconsin, North America's largest state-of-the-art specialty paper mill."