Visit Brussels Expo
1 Place de Belgique
Belgiëplein 1, 1020 Brussels

HP drives digital label printing for all applications


A comprehensive press portfolio is on display at Labelexpo's largest exhibit.

HP is demonstrating its newest technology and solutions that will help continue driving the conversion of labels and packaging printing from analog to digital for virtually any application.

Visitors can see how to digitally and efficiently print any label application, at any run-length, in the highest quality. The 2,400-square-meter HP stand includes the largest portfolio of labels and packaging presses in the industry.

HP Indigo is showcasing the largest portfolio of labels and packaging presses in the industry, including its GEM technology, enabling the application of fully digital graphic embellishments in one pass. Developed with JetFX, GEM will enable streamlined production of digital spot and tactile varnishes, special effects, digital foils, and more.

Also in the showcase, the HP Indigo 8000 Digital Press is displaying new levels of speed and capacity for mainstream production, as well as the newest of the best-selling HP Indigo WS6000 series.

The HP Indigo 20000 Digital Press, with its mid-web format capturing new opportunities for digital flexible packaging, labels and sleeve applications, is also in action at the HP stand. The HP Indigo 20000, together with HP Indigo Pack Ready Lamination, can deliver end-to-end packaging on-demand with immediate time to market.

HP Indigo Pack Ready coating, another solution in the Pack Ready ecosystem, enables the production of high-performance applications such as retort pouches.

HP Specialty Printing Systems (SPS) OEM partners are demonstrating desktop labeling solutions, including an in-store environment experience. Visitors to the HP stand also have the opportunity to learn about the latest security solutions for brand protection and product identification.

Additional highlights include an interactive show and HP customer samples from around the world.

At the Technology Fair, visitors can experience current and future innovations inks, including HP Indigo ElectroInk Silver, green, yellow and orange Fluorescent ElectroInks, Premium White, white for sleeves, and Fade Resistant inks.