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Avery Dennison introduces new adhesive for stronger hold on rough surfaces


Surfas Technology is ideal for e-commerce and logistics labeling needs.

Avery Dennison introduced their new Surfas Technology at Labelexpo Europe. This patent-pending adhesive technology increases surface contact for better initial tack to create a stronger hold on rough finishes, like corrugated boxes. Surfas Technology, a perfect solution for e-commerce and logistics labeling needs, offers a sustainable edge and will be available at the same price as conventional labeling solutions for corrugated board.

The newest in a long history of Avery Dennison adhesive technology innovations, Surfas reduces the risk of curled or failed logistics labels to ensure on-time and accurate shipping. Corrugated cardboard can be a challenge for label adhesion, according to Eric Ide, senior product manager, Label and Packaging Materials Europe. Irregular surfaces require a more rigorous label adhesive that can bond to a wider variety of finishes. Surfas Technology is developed for ultimate strength and bond when labeling rough substrates. In addition to streamlining operations, increasing reliability and improving accuracy, the new adhesive coating technology offers sustainability advantages by using significantly less oil per square meter of material.

“We’ve cracked the code for labeling irregular surfaces,” said Eric Bartholomew, Global R&D director. “The technology’s stronger initial tack and higher adhesion make it a solution you can count on across the life of the label.” Following the preview at Labelexpo, Avery Dennison intends to further validate Surfas Technology with selected partners in preparation of a broad market launch.