Avery Dennison introduces new adhesive for stronger hold on rough surfaces
Surfas Technology is ideal for e-commerce and logistics labeling needs.
The newest in a long history of Avery Dennison adhesive technology innovations, Surfas reduces the risk of curled or failed logistics labels to ensure on-time and accurate shipping. Corrugated cardboard can be a challenge for label adhesion, according to Eric Ide, senior product manager, Label and Packaging Materials Europe. Irregular surfaces require a more rigorous label adhesive that can bond to a wider variety of finishes. Surfas Technology is developed for ultimate strength and bond when labeling rough substrates. In addition to streamlining operations, increasing reliability and improving accuracy, the new adhesive coating technology offers sustainability advantages by using significantly less oil per square meter of material.
“We’ve cracked the code for labeling irregular surfaces,” said Eric Bartholomew, Global R&D director. “The technology’s stronger initial tack and higher adhesion make it a solution you can count on across the life of the label.” Following the preview at Labelexpo, Avery Dennison intends to further validate Surfas Technology with selected partners in preparation of a broad market launch.