APPLIED Adhesives named US distributor for Henkel flexible packaging technologies

APPLIED Adhesives has announced an exclusive US distribution partnership with Henkel’s Packaging Adhesives business. The move expands APPLIED’s presence in the flexible packaging market and brings Henkel’s adhesive and coating technologies to converters across the US.

Through this partnership, APPLIED will serve as Henkel’s exclusive US distributor for flexible packaging, combining Henkel’s established product portfolio and industry expertise with APPLIED Adhesives’ national sales organization, technical services, and logistics network.

“This partnership represents an important step forward for APPLIED as we continue to invest in growth opportunities that deliver meaningful value to our customers,” says Lisa Fieldhouse, director of market development, APPLIED Adhesives. “By combining Henkel’s trusted flexible packaging technologies with APPLIED’s local inventory, technical expertise, and service flexibility, we are well positioned to support converters with the performance, reliability, and responsiveness they expect.”

Henkel’s Packaging Adhesive business brings more than three decades of experience in flexible packaging, offering a portfolio of adhesive and coating solutions designed to support premium performance, regulatory compliance, and evolving sustainability needs.

“APPLIED’s strong reputation as an adhesive distributor, equipment provider, and technical partner makes them an ideal channel partner for Henkel in the US market,” says James Cooley, business director – Flexible Packaging, Henkel Adhesive Technologies. “This exclusive partnership enables us to expand our US reach while ensuring customers receive the high level of service and technical support required in flexible packaging applications.”

The partnership reinforces APPLIED Adhesives’ commitment to expanding capabilities in high value market segments. Initial focus will center on flexible packaging converters across food and beverage, health and beauty, and pet product applications.