Reelables, Hubble Network partner to expand smart label tracking

Reelables, a UK-based smart label manufacturer, has partnered with Hubble Network to extend the tracking capabilities of its printable smart labels, enabling continuous visibility of cargo and inventory as it moves through global supply chains.

The partnership combines Reelables’ Bluetooth-enabled smart labels with Hubble’s network of more than 100 million gateways spanning 170 countries. Together, the technologies provide location and condition monitoring beyond warehouses and distribution centers, allowing companies to track shipments throughout transit without requiring GPS, cellular connectivity, or dedicated RFID infrastructure.

Designed to run through standard barcode printers, Reelables’ ultra-thin, disposable smart labels can be applied directly to pallets, parcels, and other cargo. Through the expanded network, users receive real-time notifications when shipments arrive, are delayed, change condition, or deviate from planned routes.

According to the companies, the integrated platform is intended for logistics providers, manufacturers, retailers, warehouses, and cold chain operators seeking greater supply chain visibility while reducing the cost and complexity associated with traditional tracking technologies.

“We’re at a turning point for supply chain visibility,” comments Alex Haro, co-founder and CEO of Hubble Network. “Bluetooth networks have reached the scale and coverage needed to track shipments continuously, without adding cost or complexity to Reelables’ labels.”

David Stanton, co-founder and CEO of Reelables, says the partnership creates a new category of shipment tracking by combining low-cost printable smart labels with a global Bluetooth network, making continuous tracking practical for a wider range of supply chain applications.