As average job sizes in the label printing industry continue to decrease year over year, converters are looking for economical ways to print small runs without tying up conventional presses or making huge capital investments. The proliferation of brands (e.g. craft breweries, cannabis producers, cottage cosmetic manufacturers) requiring late-stage customization, variable data and micro runs in a wide range of of label sizes and shapes has also increased the demand for more versatile printing and finishing systems with a shortened ROI.
This new partnership enables ADSI to offer a broader line of label printers to tailor solutions for every customer’s unique requirements including the latest-generation five color toner options and die-less finishing on a wide range of pressure-sensitive paper and film materials. In addition to AstroNova’s color printers, they will continue to offer the ADSI line of digital label printers which includes the iTech Centra HS, iTech Cypher, and iTech Spectrum. ADSI’s renowned technical expertise and after-sale support will ensure that customers select the appropriate equipment for their applications and receive installation training.
According to Alex Wright, president, ADSI, “You can go out and spend a quarter of a million dollars on a digital label solution, or you can spend 60-80% less and achieve the same quality with lower operational and logistical overhead. Our systems have more flexibility and for shorter runs, it's much more economical to use our turnkey print/finishing solutions. Our customers want to create, print and change on the fly. And with this new partnership, they now have access to a full portfolio of leading digital printers and finishing systems that work together to provide a true turnkey solution for the printing and die-less cutting of digital labels of the highest quality.”
Mikkel Wichmann, Vice President of Sales, AstroNova Product Identification adds, “We’re very pleased to have joined forces with ADSI. Both companies have been providing equipment to the North American market for decades and the combination of our desktop label printers and ADSI’s superior finishing systems provides an unbeatable value proposition for any company looking to print, and convert, highest-definition small runs.”