Additionally, pressure sensitive labeling enjoyed 3.3% growth in 2019.
Today, the Asian region represents the highest percentage of the pressure sensitive label market, with a 38% share – and it is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing, but currently small, regional market is now Africa and Middle East, which saw 3.6% growth last year – and is a new focus point for the labeling and packaging industry as a whole.
Globally, the food and beverage end use segments represent the highest usage of pressure sensitive labels in primary labeling applications, with a 44% share of the total market. However, transport and logistics applications represent a 47% share of pressure sensitive usage today. A sign of the times, variable information printing is the key factor in supporting a safe, trustworthy e-commerce/internet sales supply chain.
The pressure sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market, which AWA will publish in Q3 2020.