Labelexpo Europe 2023 marks the global launch of the HP Indigo 200K digital press, the successor to the successful HP Indigo series 4 presses HP Indigo 20000 and 25K digital presses, which have dominated the digital flexible packaging market up to now. 

HP Indigo reports a 30% improvement in speed and up to 45% increase in productivity over the HP Indigo 25K digital press, and introduces the HP Indigo 200K digital press as a door opener for flexible packaging converters who want to enter the digital market, and a way for label converters to diversify their business to flexible packaging.

The HP Indigo 200K digital press also serves as the heart of the E2E Digital Pouch Factory. At Labelexpo, HP Indigo is showcasing prepress, finishing and pouch making equipment with its partners for flexible packaging applications.

Also showing for the first time in Europe is the high-speed HP Indigo V12 digital press, alongside the established HP Indigo 6K digital press. HP Indigo is bringing the value of digital print, which includes print on-demand, short makeready, sustainability, and variable data, to the entire playing field.

An elaborate application showcase invites visitors to examine samples of creative and sustainable labels, shrink sleeves and flexible packages.