Executive Workshop


  • Web-To-Print labels: reality or fallacy?

    In recent years, there has been substantial buzz among label converters around the concept of using the internet as a sales tool. This probably should not have surprised anyone. After all, the internet has pervaded our lives in every imaginable way,…
    Steve Smith, former President and Co-Owner of Lightning Labels 11.18.11

  • Community involvement: Creating a work/life balance

    A long time ago I received a great piece of advice from a mentor about making certain that I develop a diverse work/life balance. He felt, rightfully so, that to be a more fulfilled individual and avoid career burnout, there should be a suitable amou…
    09.03.09

  • Developing Strategic Partnerships

    Have you ever used the expression "Two heads are better than one"? As a midsized business, we routinely have to find more heads on a regular basis. In normal economic times there are always moments in the creation of a label product when certain new…
    07.07.09

  • Wired to reward: Recognition and rewards in any economy

    Can you remember the first gold star you received in grade school or the blue ribbon you earned for a science fair project that your teacher found was an effort worthy of a prize? Can you remember your first winning baseball season where everyone on…
    05.08.09

  • Get the most from empowered employees

    In my almost 30 years of working in the printing and packaging industry, I've been both an employee having to be managed and a manager charged with having to manage employees. As I made the transition to management, I found that the most important as…
    03.31.09

  • Marketing: Expense or investment?

    Editor's note: In this issue of L&NW we introduce a new column. Executive Workshop is a forum for industry leaders to expound on subjects of interest to them, to share with their peers the education they have gleaned from experience, to give advice,…
    03.06.09