You’re certainly not alone!
Apparently a lot of us with money to spare and nowhere to spend it are upgrading our wine cellars. According to a recent article in the New York Times, “sales of wine, beer and spirits are up across the board and consumers are trading up and spending more. The pandemic has been a boon to retail alcohol sales of all kinds. Beer sales are up, as are those of wine and vodka. What has also changed in the pandemic is consumers’ choice of libations: They’re drinking more expensive bottles.”
Spirits — led by vodka — have actually surpassed their pre-pandemic volume, with overall retail sales up 24 percent since March. Retail sales of wine are up 16.6 percent since the lockdown and 13.4 percent for beer.
Are you busy printing labels for wine and spirits? We can help with premium offcuts from our Channeled Choice TM portfolio.
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A few trends to keep in mind when you’re going after wine & spirits business:
A few trends to keep in mind when you’re going after wine & spirits business:
More so than with any other beverage category, the wine label is the medium that sells the product. According to Nielsen, fewer than 30% of wine purchasers know which brand they will buy when they enter a store. For the remaining seventy-plus percent of wine buyers, the decision is made as they peruse the options available on the shelf.
And over the past half-decade the U.S. spirits market has steadily increased year over year. According to the Distilled Spirits Council, overall retail sales for spirits in the U.S. topped $72 billion with high end and super premium brands witnessing highest growth rates. Whiskey sales lead the category, so other spirits sectors have to work harder than ever to achieve on-the-shelf differentiation in front of consumers.
And the best ways for converters to differentiate their labels are:
And the best ways for converters to differentiate their labels are:
● Print enhancements
● Exotic diecuts
● Specialty stock
● Foiling and specialty coatings.
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Need material for your wine & spirits labels? We can help:
Need material for your wine & spirits labels? We can help:
Here are some CRG materials that best fit this market:
BOPP (Silver, Clear & White)
Polyolefin (Clear & White)
Synthetic Paper
Semi Gloss
Hi Gloss
Silver & Gold Foil
Silver & Gold Metalized Paper
Fluorescents
Matte Litho
Uncoated Litho
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Looking for something else?
Here are three great and entirely painless ways to work with us:
1. Check out our full list of Weekly Specials. We change it every Thursday so bookmark this spot and keep checking.
2. Give Marie Or Rosellen a call at 1-800-633-6272
3. Fill out our Material Request or to indicate the types and quantities of Channeled Choice materials you need on a regular basis. We’ll send you a note whenever it’s in stock!