Columns
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Customer service means preventing counterfeiting, too
One not-so-obvious customer service function is thwarting the purchase of counterfeit goods, a massive and growing problem. Innovative technology that identifies counterfeiting also helps engage customers one-on-one. Labels with individual, unique di…Mark Lusky 11.16.18
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QTL’s ‘King of Pops’ packaging
King of Pops, maker of natural frozen treats, recently used HP SmartStream Collage, HP Indigo’s new automated variable design software, to produce tens of thousands of unique, playfully designed wrappers for its Halloween edition. The world&rsq…11.16.18
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What most successful people do exceptionally well
Life is one big transition, isn’t it? You transition into this world from the womb. Then you go through multiple transitions throughout your life: youth, adolescence, adulthood, school, relationships, marriage, family, career. An…Rock LaManna 11.16.18
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Weed labels
Unless you sit down and actually read the regulations governing the legal use of cannabis, you probably don’t have a clue how long and exhaustive they are. Included in those legislative volumes are rules about labeling and packaging. Every indu…Jack Kenny 11.16.18
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China means business
In my last column I wrote about the importance of photosynthesis. I said photosynthesis “is the essence of life.” I spent most of the column discussing the biological process of photosynthesis and the importance of sun energy as the…Calvin Frost 11.16.18
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Green beer
It is well known that in Germany they like their beer to be pure and free from all harmful ingredients (apart from alcohol). It is maybe less well known internationally that a lot of German beer comes in returnable glass bottles. This means the beer…John Penhallow 11.16.18
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Your employees are customers, too
Employees can be a company’s best asset to create and test out marketing, branding and customer service strategies. An article by Forbes’ Micah Solomon makes this point in a recent piece entitled, “Employees Are Customers Too.&rdquo…Mark Lusky 10.12.18
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From six-pack to Snap Pack
Carlsberg, one of the world’s leading brewery groups, has announced a series of innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1,200 tons a year – the equivalent to 60 million plastic b…10.12.18
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‘Kids these days’ can teach Baby Boomers something special
As I moved into my sixties, I was fully expecting to repeat a phrase uttered by my parents, and their parents as well: “Kids these days.” Yep, I was ready to say it, shake my head, and then start talking about how we used to do thin…Rock LaManna 10.12.18
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Improving photosynthesis
Photosynthesis is the essence of life, in more than one way or another. In photosynthesis, plants use the energy of the sun to turn air and water into sugar, the food that plants use to build their tissue that feeds the world. When we emit carb…Calvin Frost 10.12.18
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Suitable statistics
We all know how Winston Churchill viewed statistics – “Lies, damned lies and statistics.” He, like some other heads of government, was not averse to picking out the statistics that suited him. But when European label association FIN…John Penhallow 10.12.18
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Labels truly can be a life, death and health influence
From allergies to aspartame, does packaging disclose enough?Mark Lusky 09.10.18
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Packaging for health and safety
Keystone Folding Box Co., a designer and cGMP manufacturer of paperboard packaging solutions, has developed a modified, customizable version of its Ecosite-RX prescription blister package to address the ongoing opioid epidemic currently taking place…09.10.18
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Integrity matters: Doing the right thing when no one else is around
People often define integrity as doing the right thing when no one else is around. That’s a great line from an article on business integrity written by Brenda Barnes. I think it really hits home, because today, more than ever, it seems like &ld…Rock LaManna 09.10.18
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Sustainable investing
Sally came to dinner the other evening. We don’t see her as much now that Bob is gone. She lives north in the summer, south in the winter and west in between. Who knows where she is or when? It was kind of fun to semi-listen to her update…Calvin Frost 09.10.18
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Sticks and carrots
In the July/August issue of L&NW, Calvin Frost, author of Letters from the Earth, took a hard look at sustainability and recycling. He concluded that to get from here to there America needs markets, technology and education. Much the same appli…John Penhallow 09.10.18
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‘Share a Coke’ comes to India, HP’s champagne packaging collaboration
With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous “Share a Coke” campaign to India. The initiative aims to give people the opportunity…07.13.18
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When do you start to think about the end of your career?
I saw an interesting quote from LeBron James, the NBA’s premier player. He was being asked about his career trajectory, and he waxed philosophic in a way that rang true with not only me, but I’m sure many of my clients. “As you g…07.13.18
