Columns
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Emulate showcases why label design,print quality are so important
Donnelly, ID-based Emulate Natural Care, Inc. attests to the power and profitability of having well-designed, professionally printed custom labels. A woman-owned business founded in 2003, Emulate is a major contributor to the local economy, has recei…Mark Lusky 07.10.19
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IML makes hummus packaging sustainable
Lilly’s Foods, an Oregon-based company leading the hummus and salsa categories with its non-GMO, small batch recipes, touts 100% recyclable packaging, including tub and label. The brand has made efforts to commit to increasing sustainability ov…07.10.19
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Your brand promise can last a lifetime
Can you imagine being at the negotiating table to sell your graphic arts business and having a luxury brand name like Ferrari, Tiffany, or Rolex? How incredible would it be to command the top selling price because your company name is so synonymou…Rock LaManna 07.10.19
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The patch: an intimate look
A converting challenge, transdermal patches continue to evolve.Jack Kenny 07.10.19
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Evian spelled backward
I was going to discuss the ROI on EPR in this column. Some of you would say, “What’s he talking about?” Very simply, the return on investment on extended producer responsibility. But, right now we’re sitting on a powder…Calvin Frost 07.10.19
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Weapons of mass instruction
In the old days, all you needed to run a press was a high-school education and a set of spanners. Nowadays, at places where label gurus meet, you cannot throw a spanner without hitting a lecturer in one or other of the arcane specialties of the label…John Penhallow 07.10.19
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Hiring Grandma: Altering workforce assumptions to consider different solutions
These days you can’t attend an association meeting or industry event that doesn’t have some kind of presentation, workshop or breakout session associated with workforce development. Ask any owner or senior executive at a label manufacture…Jennifer Dochstader 06.03.19
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Food labels often hype instead of help
Products claiming “natural,” “farm fresh” and “keto” properties often do a disservice to their customers, who latch on to the hype without drilling down into the food label ingredients to assess nutritional benefit…Mark Lusky 05.31.19
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Solving the ‘Single-Serve Coffee Crisis’
Step aside, coffee pods. Take a rest, instant coffee. There’s finally a single-serve option available in the world of high-end coffee, and it’s quickly becoming a game changer. Santa Cruz-based startup Steeped, Inc., to…05.31.19
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When bad behavior infects your company, integrity is the cure
My father taught me to nip bad behavior in the bud. Bad behavior is lying, cheating, stealing, bullying, unfair treatment, or anything that compels an honest and upright employee to head for the door. Left uncorrected, bad characters infect others…Rock LaManna 05.31.19
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Chemistry is the culprit
There’s something going on that doesn’t make a lot of sense. I’m going to divert from my “scheduled” topic, but it’s necessary. I’ve been reading about chemistry (Bill and David, do you remember Chemistry 101…Calvin Frost 05.31.19
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Cherishing plastic
In this column, your correspondent recently reported the death of IPEX, the packaging show that for many years was billed as Britain’s answer to drupa. Now another UK show is aiming to rise up and take over the mantle. The combined Packaging In…John Penhallow 05.31.19
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Make labels do more to inform, inspire customers
With the evolution of technology and transparency, labels are becoming ever-more robust and informative. Amid all this excitement, however, is the day-to-day routine that can stifle creativity and initiative. When you’re seeking ways to superc…Mark Lusky 04.05.19
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Flexible packaging design winners
The Flexible Packaging Association (FPA) has announced the winners of the FPA 2019 Student Flexible Design Challenge.04.05.19
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Your character counts with banks and lenders
I was asked through a mutual friend to help a company that was sinking in debt. The mutual friend was concerned because the business owner was assigned to a work out specialist at the bank. In addition, the owner was behind in payments to other cred…Rock LaManna 04.05.19
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The value of research in label design
Analyze and capitalize on the customer’s proclivities.Jack Kenny 04.05.19
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Garbage patch gyres
My wife invited me to join her to watch a movie at a recent Garden Club meeting. The movie, “Bag It,” was about plastic contamination in oceans. (What else at a garden club meeting, right!?) It was very graphic and had me thinking a…Calvin Frost 04.05.19
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Norway looking up
When was the last time you read an article about Norway in the label trade press? Could be some time ago, so here is a quick briefing on one of Europe’s most discreet – and most successful – countries. A mere thousand years ago this…John Penhallow 04.05.19
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Peel and reseal
Based in Franklin Park, IL, Prairie State Group, or PSG, is a well-known label and flexible packaging supplier. From custom printed labels to custom packaging needs, PSG has a reputation for partnering with its customers to provide solutions that ans…03.14.19
