Columns
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Proactive customer service drives satisfaction, sales
Companies just waiting for their customers to order labels may be missing out on a robust opportunity to drive more sales – and enhance customer satisfaction in the process. The key, however, is first and foremost to come across as a helpful ad…Mark Lusky 09.11.17
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WonderGrill Box Removes the Mess
DS Smith has invented a new type of packaging for Carbones Fergon, Spain’s largest producer of vegetable coal and a supplier of fire lighting and combustion products. Based in Huelva, Spain, Carbones Fergon supplies fire lighting and combust…09.11.17
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Channeled Resources: Same Family, Not the Same Company
If there’s one thing you learn in the business world, it’s that you have to keep changing to remain relevant and profitable. There’s no better example than Channeled Resources – a company that has expanded beyond its…Rock LaManna 09.11.17
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Waste: Not just packaging
Converters are not alone in dealing with a growing crisis.Jack Kenny 09.11.17
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Biology and Balance
Earlier this year I mentioned that I would write a column on “bio” or green chemistry. It’s complicated and requires a chemistry primer. But, the real key, after you understand the chemistry, is that bio technology helps make life c…Calvin Frost 09.11.17
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...and brew it mein way
Many readers of L&NW may have forgotten the Great Beer Battle, which inflamed the drinking classes of Europe in the 1960s. An ancient German law called the Reinheitsgebot, dating back to the 16th century, laid down the only ingredients allowed fo…John Penhallow 09.11.17
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Use labels to showcase customer reviews
Increasingly, products live or die based on their reviews. It’s now commonplace for consumers to check out Google, Yelp, Facebook and other sites to “take the temperature” of a product they are interested in purchasing. To make i…Mark Lusky 07.14.17
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Dual bottle gift pack makes its mark
Supremia, a provider of creative solutions and integrated process management for promotional product development, has developed a distinctive two-bottle gift pack featuring Maker’s Mark and Maker’s 46 Bourbon Whisky. Created for a variety…07.14.17
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Lessons from my father
As I write this, Father’s Day is just around the corner. This issue of L&NW comes out long after Father’s Day has come and gone, but I think the lessons we’ve learned from our fathers should stay with us year-round. That’s…Rock LaManna 07.14.17
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Ancient label history
Peering into the distant past of wine, beer and drug labels.Jack Kenny 07.14.17
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Rule the data, rock the world
The Internet of Things has become a buzzword, but not everyone can explain it as well as Andy Hobsbawm, co-founder of the organization EVRYTHNG (this is not a misprint). He foresees that the Amazons of this world will make serious inroads into retail…John Penhallow 07.14.17
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Green Man Brewery’s packaging transformation
Asheville, NC, USA has become a mecca for craft beer, with 20 breweries now located in the city limits and many more in the mountain towns beyond. The mountaintop city even warrants its own “Ale Trail.” Green Man Brewery was the second br…05.30.17
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What makes a winner in today’s label game
I think the thing that truly made Michael Jordan the greatest basketball player on earth isn’t his individual greatness. It was his ability to be a team player. In business, we call that collaboration, and winners today extend it far beyond the…Rock LaManna 05.30.17
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The shadow world of counterfeiting
The bottom line is that we don’t know where or how big it is.Jack Kenny 05.30.17
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Carbon tax: the political football
President Sean Decatur of Kenyon College joined the American College and University President’s Climate Commitment (i.e., the Paris Accord for colleges and universities) because he wanted his college to “work toward achieving a net zero c…Calvin Frost 05.30.17
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English eccentrics
Your correspondent was visiting central London a few years back, when round the corner came two cyclists. What’s so special, you say? What was special is that they were both totally naked. They were followed by some 50 other cyclists, also as n…John Penhallow 05.30.17
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Costco shines as a model of consistent customer service
Between CRM technologies, customer-facing protocols verging on obeisant, and attempted customer service upselling, the customer service mindset is getting really confusing. There are data mining, tracking and training challenges galore. And that&r…Mark Lusky 04.07.17
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Students meet packaging design challenge
The Flexible Packaging Association (FPA) has announced the winners of the FPA 2017 Student Flexible Design Challenge. This year’s first place winners were a team of students from the University of Wisconsin – Stout. Two schools tied for s…04.07.17
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Two Choices: Staying even with the competition or selling equipment
I run into a lot of label company owners who are on the fence. Or, more accurately, the “fence of life.” They are torn between whether to rev up the strategic plan and grow, grow, grow their businesses, or decide it’s time to pursue…Rock LaManna 04.07.17
