Very late one Thursday afternoon in June, Chuck Keefe, president of Marathon Label in Wausau, WI, received a referral from an industry colleague. CFA Promotions, a promotional agency from Massachusetts, needed 400,000 hand sanitizer labels printed in the Chicago area for their customer Anvyl. And they needed them fast!
New York-based Anvyl is a cloud-based supplier relationship management platform that allows companies to manage suppliers, oversee production, and house historical product data from procurement to delivery of inbound goods. Like many companies across the globe, Anvyl has pivoted to supplying PPE equipment during the pandemic and according to their website, “Our expertise in identifying suppliers has uniquely positioned our team to help. We are prioritizing aid by sourcing critical items like face masks and hand-sanitizer.”
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