The success of the program, coupled with the increasing need to expand it due to customer demand, has paved the way to add additional resources to the team.
LaMourie discussed the program in a recent interview:
What is the Domino Digital Solutions Program and why was it established?
“The Digital Solutions Program provides Domino customers the opportunity for additional training and education workshops to help them maximize their digital investment. The program encompasses business analysis, estimating, workflow optimization, application development, and more. As we started to grow our install base, we recognized the need for training and support beyond what is provided as standard with a press purchase. Adding a digital asset can affect many parts of our customers’ business, and a successful integration goes way beyond the production floor. In the end, this program was initiated to address specific customer requests. And what we have found is that customers utilizing the Digital Solutions Program are maximizing their performance, efficiency, and consistency. They are learning where to gain new opportunities to grow their business, and ultimately they are able to make more money and maximize their profitability using the Domino N610i digital UV inkjet label press.
What specific things are customers asking for the most?
“We currently offer a wide range of workshops, including Intro to Digital Printing, Customer Sales Training, Estimating & Workflow, Color Management, and Media Qualification. I would say that Estimating Support and Sales Training are probably our most popular courses right now, followed by various Color Management requests. We even help customers with consumables management, as we believe extending that crossover with traditional flexo drives more work to the Domino N610i, which helps customers maximize their productivity, efficiency and consistency.
Does Domino charge for these services?
We do. Our feeling is that we have a very experienced and qualified group with unique backgrounds in the industry, specifically in inkjet production, who are helping educate the marketplace. We also feel that the ROI for these services are easy for our customers to achieve in a reasonable timeframe. Most of our customers purchase multi-day packages at the time of press purchase, but customers can also purchase days ‘a la carte.’ In either case, our customers can tailor the program to their specific needs, as it is very customizable.”
Do you have plans to expand the program?
Absolutely. We are working on some workshops specific to hybrid production and shrink sleeves, among other things. And with our team recently growing to include new hire Sarah Ervin and Dennis Moore–who transitioned from another group–we see exciting opportunities for our customers. Sarah and Dennis are both G7 Certified and Color Experts and bring with them years of experience.
The following video provides an overview of the program.