"Working together we can also ensure they don’t disrupt the impact of your brand aesthetics or the customers experience with your product," the company states. "Working with your brand team, we can determine the level of brand protection that is appropriate and create a customer experience that your marketing team loves while providing the security your brand needs."
If transparency builds trust with your customers, then overt layers of brand security are the way to go. They are clearly visible to anyone, cost effective, and an easy way for consumers to say, "Yes, I trust this brand."
If customers require a behind the scenes solution, Inland has a dedicated team in place to determine the right product. Covert layers of brand protection are not openly acknowledged or displayed and can provide even more protection especially for anti-counterfeiting, brand authenticity, or if your brand runs the risk of a product recall. Inland has the ability to layer them with overt solutions for maximum protection and deterrence.
Overt brand security options include:
- Holographic images
- Color changing inks (activated by a variety of ‘triggers’)
- Tamper-evident structural design
- UV fluorescing and IR inks
- Taggent Inks
- DNA forensic inks
- NFC technology
- Digital watermarks