• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Xitron strives to stay on print’s leading edge

    2022 International Buyers Guide

    Color Management

    Anilox Cleaning Technology

    Adhesive Innovation
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    PCMC teams with IGT, Fujifilm makes big announcement and more

    Loftware recognized as 'AIDC Company of the Year'

    Schreiner MediPharm highlights sustainability of Needle-Trap technology

    Mondi’s RetortPouch Recyclable wins Swiss Packaging Award

    Schobertechnologies unveils digital experience app
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Avery Dennison tackles newest trends in beauty and personal care labeling

    Schreiner MediPharm highlights sustainability of Needle-Trap technology

    Vetaphone assists flexible packaging provider with corona treatment

    Koehler Paper contributes to Ellen MacArthur Foundation

    PCMC delivers ION digital printing technology to IGT
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Amplify on display for printing industry

    Vetaphone assists flexible packaging provider with corona treatment

    TLMI seeking submissions for 2022 Print Awards Competition

    Print industry ‘Gets Amped’ at inaugural Amplify

    Fujifilm opens first dispersion manufacturing facility in US
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Avery Dennison tackles newest trends in beauty and personal care labeling

    Mondi’s RetortPouch Recyclable wins Swiss Packaging Award

    Schobertechnologies unveils digital experience app

    APR honors members for recycling strides

    Amplify on display for printing industry
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    PCMC delivers ION digital printing technology to IGT

    The future has never looked this promising

    Australia's Kirk Group automates flexo plate production with Catena+

    X-Rite unveils eXact 2 spectrophotometer

    Konica Minolta launches ‘See the Potential’ campaign
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Avery Dennison tackles newest trends in beauty and personal care labeling

    Mondi’s RetortPouch Recyclable wins Swiss Packaging Award

    INX adds new solutions to Troubleshooting Guide App

    Klöckner Pentaplast awarded gold rating by EcoVadis

    Taghleef Industries named a sustainability award finalist
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Ryback & Ryback Inc

    Lemu Group North America

    Ashe Converting Equipment

    SCENTISPHERE, LLC

    Meech International
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    New marketing strategy for Heidelberg USA

    The company has invested heavily in its Atlanta Technology Center, which is used for individualized presentations to existing and prospective customers.

    06.18.13
    Heidelberg USA has announced a new, go-to-market strategy that unites its broad portfolio of products and services with an individualized, consultative sales approach. This new approach emphasizes an outreach to the printing community with multiple targeted opportunities responsive to the increasingly complex needs of customers and prospects.

    Last month in Dallas, Heidelberg USA launched a series of interactive, application-specific road shows that will visit various US cities through the end of the year. Based on the success of the Dallas show, Heidelberg already has scheduled “On the HEI Way” roadshows in Minneapolis, Columbia, MD, Richmond, VA, Boston, and other cities.

    Heidelberg also has invested heavily in its Atlanta Technology Center, and will continue to make use of the facility for individualized presentations to existing and prospective customers. By the time Heidelberg holds its next customer open house in August (the third to be held this calendar year), the facility will have new equipment, including four new offset presses, digital cut-sheet presses, wide-format inkjet printers, drupa-generation postpress and packaging equipment, along with CtP systems and integrated workflow. The presence of each of these technologies in the showroom fits Heidelberg’s consultative approach to helping existing customers and prospects investigate multi-machine options compatible with their individual business models.

    Implementation of the new marketing strategy on several fronts will preclude Heidelberg’s attendance at Print 13. “Heidelberg made the difficult determination that no exhibit we could mount at a large-scale national trade show would reasonably or completely address the range of individual solutions our customers and prospects require,” says Andy Rae, senior vice president, equipment, Heidelberg USA.  “Given our brand image, and with as much market exposure as Heidelberg has, we have chosen to concentrate on developing a range of targeted opportunities for face-to-face engagement and have shifted our resources in that direction.”

    Related Content


      Trending
      • Avery Dennison Tackles Newest Trends In Beauty And Personal Care Labeling
      • Mondi’s RetortPouch Recyclable Wins Swiss Packaging Award
      • GT Labels & Packaging Installs Epson SurePress
      • Outlook Group Diverts Waste With Help From Channeled Resources Group
      • PCMC Teams With IGT, Fujifilm Makes Big Announcement And More
      Breaking News
      • PCMC teams with IGT, Fujifilm makes big announcement and more
      • Loftware recognized as 'AIDC Company of the Year'
      • Schreiner MediPharm highlights sustainability of Needle-Trap technology
      • Mondi’s RetortPouch Recyclable wins Swiss Packaging Award
      • Schobertechnologies unveils digital experience app
      View Breaking News >
      CURRENT ISSUE

      May/June 2022

      • Xitron strives to stay on print’s leading edge
      • 2022 International Buyers Guide
      • Color Management
      • Anilox Cleaning Technology
      • Adhesive Innovation
      • Narrow Web Profile: McDowell Label – a Resource Label Group Comp

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Florida Food Products Acquires Javo
      Roquette Launches Nutralys Rice Protein
      New IADSA Chair Lauds Explorations of Supplementation in Healthcare Policy
      Coatings World

      Latest Breaking News From Coatings World

      The Southern Society for Coatings Technology's 84th Annual Technical Conference A Success
      PPG to Showcase Specialty Automotive, Aerospace Adhesives, Sealants at Adhesives & Bonding Expo
      PPG’s New Paint for a New Start Initiative to Transform 25-plus Schools Worldwide
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      MPO's Most Read Stories This Week—June 25
      Magnetic Insight Announces $17 Million in Series B Funding
      BreatheSuite Adds Brad Fluegel to its Board
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Pierre Fabre and Lonza Enter Manufacturing Agreement
      MasterControl and Elemental Machines Form Biomanufacturing Partnership
      Qosina Strengthens Aseptic Capabilities
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Benefit Exec Joins Madison Reed's Board
      Peroni & Ellis Brooklyn Launch Fragrance Collection Inspired by Italian Spritz Cocktails
      Rhode Is Trending for June, Trendalytics Says
      Happi

      Latest Breaking News From Happi

      A Suitor Emerges for Revlon, SK Capital’s New Dealmaker & P&G’s Indoor Air Quality Efforts
      Wonder Curl Wins GlossWire's GlossPitch Competition
      Anti-aging Skincare Brand Vitabrid C12 Launches Bestsellers on Amazon
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: INX’s VC Fund, Screen Industry and Ball Top This Week’s News
      British Coatings Federation Posts Online History
      Orion Announces Price Increases, Reduced Payment Terms
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      PCMC teams with IGT, Fujifilm makes big announcement and more
      Loftware recognized as 'AIDC Company of the Year'
      Schreiner MediPharm highlights sustainability of Needle-Trap technology
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Tranzonic Names VP of Supply Chain
      Ontex Climate Action Targets Approved by Science-Based Targets Initiative
      Suominen Test Center Assesses Biodegradability of Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      ODT's Most-Read Stories This Week—June 25
      3Spine Inc. Receives IDE Approval for U.S. Pivotal Clinical Trial
      Volume-Based Procurement to Reduce Chinese Orthopedic Market Value
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: eMagin, Applied Materials, and Schott Top This Week’s Stories
      NREL Names Jennifer Logan to Leadership Team as CFO
      National Grid Renewables Orders 2 GW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login