Barb Pellow, group director at InfoTrends, and Kate Dunn, director at InfoTrends, will lead these sessions. The sessions will include:
Building a Strategic Marketing Plan A strategic marketing plan powers profitable business growth. Participants will learn the essential steps to building an effective marketing plan and will leave with a strategic plan outline that can get them started on retooling their business. If business growth is not meeting expectations, this workshop should provide direction.
The Drive for Market Growth There are a number of industry trends and market dynamics that will impact a business. This session will discuss growth opportunities, what’s hot and what’s not, and why. InfoTrends will share options for service providers, based on extensive primary research and look at the continuing impact of emerging technologies, including online, mobile devices and social media. Attendees will hear about application areas where service providers can easily transition their offerings to reap new revenue streams. Visitors will learn about the evolving inter-relationship between print and digital products and gather ideas for transforming businesses to align with these growth opportunities.
The Sales Differentiation 60% of customer loyalty is a result of not what you sell but how you sell it. Your prospects have changed the way they buy. Failure to transform the sales process results in decreasing margins and increasing attrition. Learn how the new sales process can help differentiate a company, win more business and increase loyalty.
A Seven Step Plan for Sales Success Failing to plan is planning to fail. Whether one rep or 50, winning companies have thorough plans that help them find new business, sign new accounts and achieve their sales goals.