Entries in categories ranging from general commercial printing, labels and packaging to large-format printing applications, such as banners and signage, will be evaluated by a panel of highly-regarded judges from the printing, design, marketing and technology industries. Judges include:
William “Buzz” Apostol, vice president, Channel Sales, Americas, Pantone Inc.
Bruce Leigh Myers, Ph.D., assistant professor, Rochester Institute of Technology
Stephen Spencer, senior designer and producer, Maya Design
John Gibson, vice president, Global Group planning director, The Martin Agency
Linda Casey, editor-in-chief, Package Design Matters
Jim Hamilton, group director, InfoTrends
John Sartoris, corporate director of Production and Circulation, AdWeek
Howard Owen, owner, Stafford Printing
Sabine Lenz, founder, PaperSpecs
Eric Weisenmiller, associate professor in the Department of Graphic Communications, Clemson University
“Driven by tight deadlines, it’s easy for print service providers (PSPs) to just ‘check boxes’ to fulfill orders rather than provide customers ‘out of the box’ value,” says Sabine Lenz, founder, PaperSpecs. “The most successful PSPs move from order fillers to true partners by providing innovative solutions to their customers’ challenges, and that’s the source of award-winning work, which we’re excited to recognize with the first North American Inkspiration Awards.”
The Rod Key Marketing Excellence Award will also be distributed. Established in memory of Rod Key, a founding Dscoop member and an innovator in marketing for his own business, this award will be given to the company with the most creative marketing campaign printed on HP Indigo, PageWide Web Press, Latex or Scitex equipment to promote its own business.
“Brands are facing increased competition in crowded markets, and HP customers are constantly innovating to help them break through the noise with creative campaigns, like those we’ve seen for Dole, Oreo, Bud Light, Diet Coke and others,” explains Avi Basu, director, marketing and business development, Graphics Solutions Business, Americas, HP. “HP customers produce exceptional work that pushes the boundaries of what’s possible with digital printing, and the North American Inkspiration and Rod Key Marketing Excellence Awards recognize and celebrate their achievements, while inspiring PSPs and brands to keep reinventing.”
All entries must be submitted online at www.hpinkspiration.com by Monday, February 15, 2016.