Following its series of “Securing a Successful Future” roadshows, where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX to educate label printers and packaging converters about key developments in the North American label market, Barrett will increase active marketing. She will also ensure Xeikon participates in targeted industry events and seminars, and develop even more exciting initiatives that help customers identify the most profitable digital proposition for them.
As a senior marketing professional with over 10 years of marketing experience in the packaging and printing industries, Barrett’s expertise includes developing and managing strategic marketing campaigns and performing detailed product and market data analysis.
Barrett joins from her role as the former director of marketing for a leading print solutions provider, where she managed all global marketing communications strategies and tactics.
Barrett comments: “Improvements in the digital printing arena over the past several years continue to make digital printing more and more competitive with virtually every printing process on the market. Xeikon is on the cutting edge of the innovation that has made those improvements possible. I am excited to communicate the value proposition that Xeikon brings to the North American market.
“Known for its broad product development and extensive market reach, Xeikon has many exciting new technologies to offer, and I’m thrilled to be part of the team that brings those to market,” adds Barrett.
Barrett earned an MBA (Masters of Business Administration) from Georgia State University in Atlanta, GA, USA.