The 44-year-old is in charge of the overall marketing of the German manufacturer of high-quality speciality papers and boards for labels, packaging and graphical applications. During the following months, his focus will be on a permanent positioning of Zanders in the national and international markets. Prior to this, Müller was leading the strategy and online marketing units as a partner in the marketing agency Ziegs Plus Müller.
Zanders is based in Bergisch Gladbach, Germany, where it operates the Gohrsmühle paper mill there with around 480 employees. Its range encompasses high-gloss finished label papers and premium board grades, forming part of the traditional Chromolux brand, one of the world's leading brands of paper, as well as the Zanpaper assortment, which provides grades with a particularly smooth and natural surface respectively.