McFaddin Marketing is a total marketing solutions provider of brand services, partnership marketing, graphic design and photography, digital labels and signage, and wide format graphics primarily for the hospitality and adult beverage industries. Prior to the Colordyne installation, McFaddin used a benchtop digital label solution. Limited by the benchtop's capacity and speed, it outsourced long-run jobs to a local print provider. As business grew, McFaddin was challenged by managing label procurement and meeting customer delivery times.
"Outsourcing our long-run jobs left us with little control," says Megan Martin, president of McFaddin Marketing. "We maintained a large pre-printed label inventory but frequently found ourselves with an abundance of unusable product, whether due to design changes from our customers or new regulatory requirements from the FDA, which is common when dealing with food and beverage packaging. At other times, we would run out of certain labels due to increased demand and were forced to backorder these items, sometimes for up to three weeks. We pride ourselves on being able to react quickly to customer requests and were not able to meet the growing needs of our customers in today's fast-paced market."
McFaddin has installed the Colordyne 3600 Series Laser Pro digital printing system in its Kentucky-based headquarters. This installation allows McFaddin to run its label printing just-in-time, reducing its pre-printed label inventory–which numbered in the hundreds of thousands–by 75%. McFaddin found the Colordyne digital solution increased the quality, versatility and range of label applications it was able to print, all while reducing costs from obsolete inventory.
"Having digital printing in-house allows us to be more versatile and meet any challenge our client brings us," says John Martin, VP of finance at McFaddin Marketing. "Specifically with our new finishing and laser diecutting capabilities, we can approach applications we could never have done in the past. For example, we are now able to do freezer applications and laser cut items like large band labels that seal salad containers."
The Colordyne 3600 Series Laser Pro digital inkjet printing system is part of Colordyne's Production Class platforms. The Laser Pro is a turnkey water-based inkjet printing solution that allows companies to be more responsive to the growing trend of personalization in packaging. With the customizable inline finishing options available on the Laser Pro digital printer, users can laminate, varnish and laser diecut to create custom short-run labels on-demand.
"A huge driver in our decision was working with a company who valued our relationship and gave the same back in return," adds Megan Martin. "With other companies, we never felt we got the level of attention we received from Colordyne. Almost one year into owning the Laser Pro and it continues to be a valuable asset, and Colordyne's great service has proven to us again and again why we chose them."
"It's exciting to work with a company that not only understands the value of personalization in today's market but designs, produces and delivers it to their customers in the form of labels and packaging," explains Taylor Buckthorpe, director of market development at Colordyne Technologies. "I look forward to the creative campaigns and new ideas that McFaddin will bring to the market with our technology."