“This has been a really exciting project to oversee,” says Christopher Graf, managing director of Hybrid Software GmbH. “Being at the forefront in the development of software for the graphic arts market, we wanted to build a site that provides a level of varied information, which is accessible in an easy-to-use way that is not often encountered.
"The fully responsive site can be accessed from any mobile device, such as an iPad or smart phone, with displayed information and images adapting automatically to the screen and platform being used. All of the data is available in its entirety in eight languages – English, German, Spanish, French, Italian, Polish, Czechoslovakian and Portuguese – and these will be added to as time goes on. It’s a truly multi-language facility.”
The new website has a wide range of clickable links to social media outlets and enables users to easily download free software, such as the PACKZVIEW app for previewing and inspecting production PDF files. Product brochures can be readily downloaded, while company, technical and support information is all clearly displayed, as well as the latest news on software developments and corporate announcements.
“The videos are very informative and easy to follow and have been designed to give the feel of a live demonstration,” adds Graf. “For instance, if someone wants to learn more about the 3D warping facility, they can read the technical specification and then watch those features actually being used. In addition, the screenshots have been designed with a degree of detail rarely seen on a website so, for example, trapping, barcodes and text can be increased in size to reveal the smallest points that an operator might be interested in examining. Potential customers can visit the site and come away with a solid understanding of what PackZ can do for their business.”