Toppan Printing of Japan printed the packaging on the HP Indigo 20000 digital press with the unique variations created by HP SmartStream Mosaic variable design technology. The HP Indigo 20000 was selected because of its ability to meet the strict brand requirements of Lotte to print high quality and high volume on film. The HP SmartStream Mosaic algorithm automatically generates unique graphics from seed patterns, producing one-of-a-kind prints suitable for a wide range of digital printing applications. Using 20 patterns created from the 20 design groups, the packages were transformed into more than 2 million unique packages.
“In order for us to take the next step, we decided to create uniquely designed packages expressing the vision of the future from the top 20 influential Japanese groups aged in their 20s,” says Takashi Fukuda, manager at Xylitol brand team, marketing, Lotte Ltd. “By creating a vision of the future together with today’s young generation and a unique experience for our customers, we are able to engage and connect the No.1 gum brand in a new and inspiring way.”