In this role, he will lead PCMC’s printing, coating and laminating (PCL) sales team, and all associated sales and marketing activities. He also will help direct the product line’s strategy and market plans.
Pennings joined PCMC 21 years ago and most recently served as a value stream leader for the PCL team. In that role, he led significant advances in the company’s PCL product developments, most notably with the Fusion, FusionMAX, Fusion C and ELS-Max machines.
“Rodney’s demonstrated, highly respected leadership skills, and his passion for our PCL product line and the overall success of our customers, make him an exciting addition to our sales leadership team,” says Mark Zastrow, vice president of sales and marketing at PCMC. “His strong partnerships with PCMC’s previous PCL sales directors provide a great knowledge base for him as he takes on this new role as the PCL commercial leader.”
Pennings will operate from PCMC’s headquarters in Green Bay.