Exhibitors participating in the Linerless Trail have been announced as the popular feature area makes its return to Labelexpo Europe 2017’s show floor. Established to help increase sustainability levels within the industry and accelerate zero waste adoption, the Linerless Trail will benefit printers looking to improve their green credentials.

Originally debuting at Labelexpo Americas 2016, the Linerless Trail brings together Evonik, Henkel, Maan, Mitsubishi HiTec Paper Europe, Ritrama and Transfer Trade. From materials through to processing, the Linerless Trail will have a particular focus on in-house production and new materials, as it aims to introduce and showcase the benefits linerless technology can offer print houses.

Linerless labels are fundamentally pre-printed pressure sensitive labels without the traditional release coating and liner format that stops it from sticking to other labels. Displaying both materials and converting systems, the Linerless Trail participants will be organizing live demonstrations on their stands, as well as handing out samples.

“There is a lot of talk about linerless and as interest continues to grow in this area, we are seeing it being more widely used, particularly in food manufacturing," explains Jade Grace, Labelexpo Europe’s project director. "There are multiple benefits to going linerless, and printers who are looking to become more eco-friendly should consider a switch because it helps eliminate waste, bring down the overhead costs of producing labels and yields greater efficiency in the printing and application stages.”

Labelexpo Europe will be held at Brussels Expo and runs September 25-28, 2017. An early bird discount rate is available now until September 15, with show entry ranging from €55. Visitors can register online here.