“Changes in consumer behavior are creating both challenges and opportunities for today’s label providers," says Kim Beswick, general manager of Desktop and Mini Press Systems at Memjet. "Increasingly, consumers are looking for products that provide an experience—whether it is choosing locally produced products or selecting products that have been personalized or customized to their specific tastes.
“Local and customized products are produced in much smaller quantities. So to capture these labeling opportunities, printers must move away from the production of high-volume, monolithic labels and find digital solutions that can support short-run, variable label production,” Beswick says.
At Labelexpo, Memjet partners have been demonstrating Memjet-powered solutions that give printers flexibility in how they adapt to the short-run label opportunity.
Visitors have seen demonstrations of these Memjet-powered labeling solutions in the stands of these OEM partners:
- Astro Machine & Tasco
- Colordyne Technologies
- New Solution
- Printing Innovation
- Trojan Label
- VIP Color Technologies