• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Dscoop Post-Show Coverage

    Slitter-Rewinders

    Craft Beer Labels

    Pharmaceutical Labels

    Luminer Converting Group: Narrow Web Profile
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Essentra Packaging invests in Landa Nanographic press

    Nazdar to manufacture VFP electronic ink for US Market

    SunDance moves into flexible packaging with HP Indigo

    Schreiner ProTech introduces new PCS solution for electric vehicle charging

    FTA and FFTA announce 2022-2023 board updates
    Blog
    Video Bites
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Five approaches for more sustainable beauty packaging

    Essentra Packaging invests in Landa Nanographic press

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    Nazdar to manufacture VFP electronic ink for US Market

    SunDance moves into flexible packaging with HP Indigo
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Nazdar to manufacture VFP electronic ink for US Market

    Bar Graphic and J&J Converting open US demo center

    LemuGroup prepares for Open House in Spain

    Appvion invests in new coating equipment

    Phoenix Challenge Foundation announces High School winners
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    Five approaches for more sustainable beauty packaging

    Essentra Packaging invests in Landa Nanographic press

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    SunDance moves into flexible packaging with HP Indigo

    FTA and FFTA announce 2022-2023 board updates
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Essentra Packaging invests in Landa Nanographic press

    SunDance moves into flexible packaging with HP Indigo

    Why inkjet and toner systems will be market redefining to 2032

    Bar Graphic and J&J Converting open US demo center

    Asda implements latest ColorCert ScoreCard Server
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    In 2040 a fifth of all food packaging could still be landfilled or incinerated

    Nazdar to manufacture VFP electronic ink for US Market

    Asda implements latest ColorCert ScoreCard Server

    Zeller+Gmelin introduces UV-curable and water-based inkjet inks

    Flexo Wash introduces FW 850 Laser Anilox Cleaner
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Martin Automatic Inc.

    HP, Inc.

    Heidelberg USA

    KTI

    Lemu Group North America
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Substrates
      • Pressrooom Supplies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Blog
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    'Share a Coke' comes to India

    The HP and Coca-Cola initiative aims to celebrate relationships and create moments of happiness for consumers.

    Related CONTENT
    • FLEXcon expands sustainable packaging product line
    • Dscoop Edge San Diego canceled
    • Lux Global Label adapts, thrives during challenging year
    • Michelman details new personnel move
    • ePac Flexible Packaging forms partnership with Scantrust
    05.23.18
    With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. has collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India.

    The initiative aims to give people the opportunity to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke. “Share a coke” campaign is being technologically supported by HP Indigo digital printing.

    In line with the initiative’s principal idea ‘Har Rishta Bola, Mere Naam Ki Coca-Cola,’ Coke cans and bottles are now available with 20 special relationships printed on them, including Bae, Bro, Dude, BFF, Dad, Mom, Daughter, etc. Labels have been created in 12 languages, which are English, Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam, Oriya, Assamese, Gujarati, Punjabi and Marathi. Each relationship is accompanied by an exciting descriptor, such as Grandad (Old School. Yet Cool), Grandma (Scolds me. Spoils me), Daddy (My teacher. My friend), Mom (Above the rest. Simply the best) Son (My devil. My angel), Sis (Supermodel. Super role model), Bro (Troublemaker. Merrymaker), Boss (Pushes me. Promotes me) and nicknames including BFF (Laughs with me. Cries with me), Bae (Bugs me. Hugs me). A total of 11 crore labels will be printed digitally using HP Indigo 20000 digital press on PET bottles through the machine installed at Huhtamaki, an HP customer based in Mumbai.

    Jay Bathija, Director-Colas, Coca-Cola India & South-West Asia said, “We are delighted to partner with HP for the Indian spin of our ‘Share A Coke’ campaign, that takes a refreshing new look at relationships. This campaign aims to encourage Indian consumers to celebrate relationships that have evolved over the years and reignite them by creating a moment of happiness that comes from sharing a Coke”.
                                     
    Commenting on the campaign from HP, A. Appadurai, Country Manager, HP Indigo Graphics Solutions Business, India said, “The campaign comes at a time when brands are increasingly focusing on targeted marketing campaigns to engage with customers on a personal level and this has resulted in the rise of customization and personalization. The changing tastes of consumers in packaging of goods has the potential to chip away market share of brands as customers value packaging with a personalized touch which adds to the overall emotional quotient of the customer. As a pioneer in changing the digital printing landscape, HP is progressively focusing on offering innovative solutions for them.”

    “As brands continue to look for ways to connect with their audiences, we are seeing a growing trend of mass personalized packaging, including desktop label printing campaigns in stores. The HP Indigo 20000 opens a realm of possibilities for flexible packaging converters, by enabling them to efficiently and profitably cope with changing market demands for shorter runs, more varied SKUs, and customized campaigns. HP Indigo is the only digital color printing process that matches gravure quality and is safe for primary food packaging,” said Michael Boyle, Vice President - Graphics Solutions Business – Asia Pacific and Japan, HP.

    The HP Indigo 20000 Digital Press thrives in the most demanding converting environments to deliver the highest quality for the world’s leading brands. You can deliver high performance applications with immediate time to market. HP Indigo 20000 is best in class digital press for doing these kind of print jobs with lot of new innovations.

    The HP Indigo 20000 Digital Press is a market-proven, 762 mm mid-web solution with an image format, speed and imposition capability that make it a highly productive and cost effective digital labels and flexible packaging solution.

    Amar Chhajed, president – labelling business at Huhtamaki PPL said, “It is an advantage to have a sound customer with us as we made this significant investment. Brining India’s first HP Indigo 20000 should be seen as Huhtamaki’s stepping stone into digital printing. And this investment into digital comes with a much bigger commitment and confidence.”

    Explaining the complexities on the Share A Coke label printing job, Chhajed said, “The variable data printing for the job comprised of 32 relationships, 12 different languages, and five descriptors to each relationship, which summed up to 3,000 artworks getting printed simultaneously.”

     
    Related Searches
    • people
    • Variable data
    • primary
    • Digital printing
    Suggested For You
    FLEXcon expands sustainable packaging product line FLEXcon expands sustainable packaging product line
    Dscoop Edge San Diego canceled Dscoop Edge San Diego canceled
    Lux Global Label adapts, thrives during challenging year Lux Global Label adapts, thrives during challenging year
    Michelman details new personnel move Michelman details new personnel move
    ePac Flexible Packaging forms partnership with Scantrust ePac Flexible Packaging forms partnership with Scantrust
    Mid-Year Economic Report Mid-Year Economic Report
    HP continues fight against counterfeit labels and packaging HP continues fight against counterfeit labels and packaging
    Nosco begins carton and label production at new Wisconsin facility Nosco begins carton and label production at new Wisconsin facility
    Printing Industries Alliance honors Michael Duggal Printing Industries Alliance honors Michael Duggal
    Considerations for narrow web shrink sleeves Considerations for narrow web shrink sleeves
    HP details new product launches at Dscoop Edge Fusion HP details new product launches at Dscoop Edge Fusion
    Brand protection highlighted at Dscoop Edge Fusion Brand protection highlighted at Dscoop Edge Fusion
    New Michelman varnish optimized for HP Indigo presses New Michelman varnish optimized for HP Indigo presses
    CCL invests in 100th HP Indigo digital press CCL invests in 100th HP Indigo digital press
    General Data expands capabilities with HP Indigo 6900 digital press General Data expands capabilities with HP Indigo 6900 digital press

    Related Content

    • Substrates | Sustainability
      FLEXcon expands sustainable packaging product line

      FLEXcon expands sustainable packaging product line

      The optiFLEX ecoFOCUS line includes conformable polyethylene labeling solutions that enable recyclability of HDPE containers.
      08.18.21

    • Digital Printers & Presses | Digital Printing
      Dscoop Edge San Diego canceled

      Dscoop Edge San Diego canceled

      “The news disappoints us all, but the entire Dscoop community will remain as resilient and agile as ever,” says Keith Wilmot, CEO of Dscoop.
      08.17.21

    • Digital Printing | Flexography | North America
      Lux Global Label adapts, thrives during challenging year

      Lux Global Label adapts, thrives during challenging year

      The Lafayette Hill, PA-based converter has ushered in a new CEO, invested in new equipment, and continued to meet supply demand.
      Greg Hrinya, Editor 08.09.21


    • Digital Printing | North America
      Michelman details new personnel move

      Michelman details new personnel move

      Pasha Solel becomes senior business development manager for the company's flexible packaging market.
      08.04.21

    • Digital Printing | Security Labels
      ePac Flexible Packaging forms partnership with Scantrust

      ePac Flexible Packaging forms partnership with Scantrust

      ePacConnect removes barriers to entry for companies that want to take advantage of creative package design with technologies like variable data printing (VDP).
      07.26.21


      Trending
      • Brook + Whittle Acquires Diamond Flexible Packaging | Label and Narrow Web
      • Argent Tape & Label's Lynn Perenic An 'Entrepreneur Of The Year' Finalist | Label and Narrow Web
      • LemuGroup Prepares For Open House In Spain | Label and Narrow Web
      • SunDance Moves Into Flexible Packaging With HP Indigo | Label and Narrow Web
      • Appvion Invests In New Coating Equipment | Label and Narrow Web
      Breaking News
      • Essentra Packaging invests in Landa Nanographic press
      • Nazdar to manufacture VFP electronic ink for US Market
      • SunDance moves into flexible packaging with HP Indigo
      • Schreiner ProTech introduces new PCS solution for electric vehicle charging
      • FTA and FFTA announce 2022-2023 board updates
      View Breaking News >
      CURRENT ISSUE

      April 2022

      • Dscoop Post-Show Coverage
      • Slitter-Rewinders
      • Craft Beer Labels
      • Pharmaceutical Labels
      • Luminer Converting Group

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Linear Health Sciences’ Orchid SRV Receives FDA & Health Canada Approval
      Vivasure Medical Raises $23 Million in Series D Financing Round
      New Patents Add Value to Know Labs' Bio-RFID Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Evotec SE and Sernova Corp Announce Partnership in the Field of Diabetes
      Emergex COVID-19 Vaccine Candidate Successfully Coated onto Zosano Micro-Needle Patch
      Thabor Therapeutics Appoints Jérémie Mariau as CEO
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Aveda is Leaping Bunny Approved by Cruelty Free International
      Smashbox Expands Becca Highlighter Collection
      Bite Beauty Is Closing Later This Year
      Happi

      Latest Breaking News From Happi

      Filipino Cosmetics Company Sunnies Face Enters US Market
      Selig Group Names Adam Sheridan Next President
      Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Manufacture VFP Ink Technologies Electronic Inks for US
      Sun Chemical Heads to Flexo and Labels 2022
      PETRONAS Chemicals Group to Acquire Perstorp Group
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      H&V Appoints Vice President and General Counsel
      The Honest Company to Sell Diapers, Wipes at Walmart
      Jim Cree Joins Monadnock Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Launches Grappler Suture Anchor System
      Paul Stellato Appointed Chief Accounting Officer at Zimmer Biomet
      DuPuy Synthes’ INHANCE Shoulder System Cleared by FDA for Reverse Total Shoulder Arthroplasty
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Jabil Strengthens Additive Manufacturing Offerings
      Avery Dennison, Wiliot Partner to Build and Scale the Future of IoT
      HP Delivers Enhanced Platform Capabilities to Accelerate Additive Manufacturing Production at Scale

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login