The sales representative agreement reached earlier in 2018 extends the line of products represented by Westar Sales in the area of corona treaters, viscosity controls, anilox roll cleaners, along with specialty mechanical fabricators, to now include web guiding solutions.
Dan Caruana of Westar Sales has over 30 years in the converting industry and is very knowledgeable of web guiding converting applications. The association will allow Roll-2-Roll Technologies to reach the converting, paper, plastic film and web printing industries in the Midwest region indicated in the agreement. Converters in this region will have access to the most advanced web sensor and control technology available in the industry, with the support of Westar Sales for web guiding application analysis and solution.
Aravind Seshadri, president of Roll-2-Roll Technologies, indicates that "the addition of Dan and Westar Sales in that part of the Midwest region presents a great opportunity for us to present our technology and products to converters in this region of the US."
"Dan Caruana came highly recommended to us due to his expertise and great customer centered attitude," Seshadri says. "Our companies agree that web guiding and web monitoring through our sensors and controls are a great fit with their line of products and expertise. We expect a prosperous relationship for both organizations."