Troika anticipatea that with Fresh Equity’s backing, it will continue its growth and will be developing more products for the print packaging industry and others, in the near future. Troika will remain at its sales and manufacturing site, based in Highworth near Swindon UK, and all personnel will be remaining with the company.
Fresh Equity is a Birmingham, UK-based investment company that aims to develop businesses that have potential for significant growth.
Phil Hall, who will continue as a consultant and shareholder with Troika, states, “The Troika management chose Fresh Equity because of their wealth of financial, operational and strategic experience, I feel confident that I am handing the company I formed over 21 years ago into very safe hands.”
Simon Hughes of Fresh Equity adds, ‘‘We are delighted to be involved with Troika, we rate its products and team very highly and think we can help them achieve the next stage in their growth. We are also pleased that Phil, with 40 years experience in this industry, will continue to help us in guiding the way forward.”