On the back of a Rice Krispies bar is a blank white space for parents to write encouraging love notes to their kids. In order to make this more inclusive for children who are blind or have low vision, Rice Krispies wanted to provide Braille “Love Notes” stickers that can be placed directly on the wrapper’s packaging.
To create the “Love Notes” to Kellogg’s standards, Gallas Label and Decal exclusively used Gallus Screeny UV rotary screen-printing technology inline on their Gallus flexo press. Screeny’s microstructure, galvanized and stabilized fabric and perfect structural balance of the photo layer ensures maximum print quality and consistency for ultra-fine lines, solids and relief printing. From the micro-mesh structure to the photopolymer layer, Gallus Screeny printing plates produce an optimum ink flow that delivers the fastest high-quality screen printing.
“The Gallus Screeny technology is the first and only rotary screen technology we have ever used,” says Mark Gallas, vice president of Gallas Label and Decal. “Gallus is an innovator in this marketplace, and they continue to offer new Screeny technologies for differing types of applications and durability needs. When creating the Braille dots, we needed them to be crisp and consistent at 280 microns, a challenging laydown level, and the Screeny technology from Gallus really helped us do that.”
When the company participates in any Braille project, they know that it is going to impact the customer with more than just a visual label. According to Gallas, “The ‘Love Notes’ project involves sensory marketing, which creates a much closer bond to a brand than just sight itself. Seeing the difference that these labels made in not only the children interacting with them, but also the parents, was an emotional and impactful experience to view. We are very proud and fortunate to be a part of such a special project.”
When it comes to producing these creative products, Gallas Label & Decal believes that it is able to produce these items thanks to its relationship with Gallus. Together in its integration with Heidelberg, Gallus offers a fully comprehensive service portfolio to ensure that the Screeny printing plates stay reliable for the long-term. Covering everything from telephone support and on-site technical service deployments to training, Gallus and Heidelberg are always ready to offer its customers advice and support.
“We have a very positive and mutually beneficial relationship with Gallus, which I think is because we both share the common cultural values regarding quality,” says Gallas. “We want predictability with no negative surprises and strive to offer our customers the same. Gallus has also been an extremely helpful resource for us when collaborating on innovative ideas. We help clients turn an idea into a reality, and Gallus is always there to help us along the way. This level of after-sale customer service we receive is what further strengthens our relationship with Gallus.”