• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Labels & Packaging
    • Markets
    • Technology
    • Equipment
    • Supplies
    • Buyers' Guide
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Exclusives
  • Labels & Packaging
  • Markets
  • Technology
  • Equipment
  • Supplies
  • Buyers' Guide
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    eNewsletter Archive
    Our Team
    Subscribe Now
    Advertise Now
    Top Features
    Controlling Static

    Spirits Labels

    Digital Finishing

    Metallic Effects Labels

    Narrow Web Profile: WS Packaging Group
    Breaking News
    Converter News
    European Label News
    Industry News
    Industry People
    M&A News
    New Products
    Expert's Opinion
    Live From Shows
    Top News
    Schreiner MediPharm develops smart label for Ypsomed

    ID Label celebrates 25 years

    Printeos Group goes digital with Durst Tau 330 RSC

    Technicote names new national sales director

    drupa 2020 to address packaging trends
    Beauty & Personal Care Labels
    Beer Labels
    Beverage Labels
    Flexible Packaging
    Folding Carton
    Food Labels
    Glue-Applied
    In-Mold
    Industrial Labels
    Medical Labels
    Pharmaceutical Labels
    Pressure Sensitive
    Prime Labels
    Promotional Labels
    Security Labels
    Shrink
    Smart Labels
    Specialty Labels
    Spirits Labels
    Wine Labels

    Schreiner MediPharm develops smart label for Ypsomed

    The e-commerce impact on warehouse and barcode labeling

    Schreiner ProTech launches enhanced anticounterfeiting label technology

    Lecta launches new Creaset HG HWS paper

    PragmatIC launches ConnectIC family
    Africa
    Asia
    Australia
    China
    Europe
    India
    Latin America
    Middle East
    North America

    Schreiner MediPharm develops smart label for Ypsomed

    Printeos Group goes digital with Durst Tau 330 RSC

    Technicote names new national sales director

    drupa 2020 to address packaging trends

    Yazoo Mills donates to local school's manufacturing program
    Flexography
    Digital Printing
    Prepress
    Finishing
    Sustainability

    The e-commerce impact on warehouse and barcode labeling

    Printeos Group goes digital with Durst Tau 330 RSC

    drupa 2020 to address packaging trends

    Yazoo Mills donates to local school's manufacturing program

    Hart Labels invests in Dantex PicoColour
    Digital Printers & Presses
    Flexo Presses
    Label Converting Equipment
    Label Finishing Equipment
    Prepress Equipment

    Printeos Group goes digital with Durst Tau 330 RSC

    Hart Labels invests in Dantex PicoColour

    Phoseon reflects on a year of new UV LED technology offerings

    iTek Packz opts for second Edale flexo press

    Colordyne introduces entry-level 1800 Series C
    Dies And Tooling
    Flexo Supplies
    Ink & Coatings
    Prepress Supplies
    Pressrooom Supplies
    Substrates

    Yazoo Mills donates to local school's manufacturing program

    GSE website providing ink management guides in Spanish

    Michelman showcases durable label technology at HP Indigo Global VIP Event

    Lecta launches new Creaset HG HWS paper

    UPM Raflatac opens new slitting and distribution terminal in South Africa
    All Companies
    Categories
    Company Profiles
    Label Converters
    Trade Associations
    Add New Company
    International Buyers Guide Companies
    Bunting Magnetics

    RotoMetrics

    Ritrama, Inc.

    Siegwerk Environmental Inks

    hubergroup USA, Inc.
    Industry Events
    Webinars
    Live from Show Events
    • Magazine
      • Current & Past Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Company Profiles
      • Label Converters
      • Trade Associations
      • Add Your Company
    • Labels & Packaging
      • Beauty & Personal Care Labels
      • Beer Labels
      • Beverage Labels
      • Flexible Packaging
      • Folding Carton
      • Food Labels
      • Glue-Applied
      • In-Mold
      • Industrial Labels
      • Medical Labels
      • Pharmaceuticals Labels
      • Pressure Sensitive
      • Prime Labels
      • Promotional Labels
      • Security Labels
      • Shrink
      • Smart Labels
      • Speciality Labels
      • Spirits Labels
      • Wine Tables
    • Markets
      • Africa
      • Asia
      • Australia
      • China
      • Europe
      • India
      • Latin America
      • Middle East
      • North America
    • Equipment
      • Digital Printers & Presses
      • Flexo Presses
      • Label Converting Equipment
      • Label Fishing Equipment
    • Supplies
      • Dies And Tooling
      • Flexo Supplies
      • Ink & Coatings
      • Prepress Supplies
      • Pressrooom Supplies
      • Substrates
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live from Show Events
      • Webinars
    • Jobs
    • Resources
      • Supplier Gallery
      • Literature Showcase
      • Homepage Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Thinfilm and Mackmyra bring NFC interactivity to whisky and gin brands

    The Swedish distillery will use Thinfilm's NFC mobile marketing solution to connect directly with customers.

    Related CONTENT
    • Avery Dennison details state of smart labeling market (Part I)
    • Smartrac extends NFC portfolio
    • Tequila brand picks Thinfilm for 'Soccer Moments' promotion
    • Avery Dennison places premium on smart labels and packaging
    • Building brand loyalty with interactive packaging
    10.29.18
    Thin Film Electronics, a leader in NFC (Near Field Communication) mobile marketing solutions, has announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm's NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and launch social media-driven campaigns that promote its most popular products.

    Mackmyra's initial deployment, launching this quarter, uses Thinfilm NFC tags to build digital provenance information into Mackmyra's Private Cask offering, which allows consumers to create and bottle their own unique whisky. Each individual bottle originating from the Private Cask will link back to detailed information about that specific cask - all through the touch of a smartphone. Following this, a second campaign will promote a customer-submitted drink recipe competition featuring the distillery's flagship "MACK" whisky and its premium Lab+Distillery gin. Customers who submit unique recipes and share through social platforms will have a chance to win various prizes.

    The uniquely identifiable NFC tags to be used in the Mackmyra campaigns fully integrate with Thinfilm's CNECT Cloud Platform. Through a custom CNECT dashboard, Mackmyra's marketing team will be able to view real-time customer engagement activity, analyze campaign performance, and uncover actionable insights to drive business success.

    "As Sweden's very first producer of single-malt whisky, the Mackmyra brand is deeply rooted in exploration and innovation," said Magnus Dandanell, Founder and CEO of Mackmyra. "We're now taking a similar approach with technology, using Thinfilm's NFC solution to connect directly with our consumer base. It's an ideal match that allows us to strengthen and extend the relationships we have with our loyal customers while moving our business forward."

    Following these initial deployments, Mackmyra and Thinfilm plan to enable further physical+digital experiences on signature products during the first half of 2019, including combining NFC with other state-of-the-art digital technologies to bring customers behind the scenes of the distilling process.

    "Mackmyra's unique story - in combination with its award-winning whiskies - is a fundamental component of the brand," said Davor Sutija, CEO of Thinfilm. "Our NFC mobile marketing solution enables them to communicate that story in an entirely new way. We look forward to collaborating with the Mackmyra team to connect their physical products to amazing digital experiences." 
    Related Searches
    • marketing
    • media
    • spirits
    • tags
    Suggested For You
    Avery Dennison promotes Avery Dennison promotes 'intelligent' labels
    Labelexpo Americas 2018 sets record numbers Labelexpo Americas 2018 sets record numbers
    New iPhone marks a major milestone for NFC technology New iPhone marks a major milestone for NFC technology
    Building brand loyalty with interactive packaging Building brand loyalty with interactive packaging
    Avery Dennison places premium on smart labels and packaging Avery Dennison places premium on smart labels and packaging
    Tequila brand picks Thinfilm for Tequila brand picks Thinfilm for 'Soccer Moments' promotion
    Smartrac extends NFC portfolio Smartrac extends NFC portfolio
    Avery Dennison details state of smart labeling market (Part I) Avery Dennison details state of smart labeling market (Part I)

    Related Breaking News

    • North America | Pharmaceutical Labels | Smart Labels
      Schreiner MediPharm develops smart label for Ypsomed

      Schreiner MediPharm develops smart label for Ypsomed

      Stored information about the medication is transmitted to its electronic add-on – the novel SmartPilot.
      02.15.19

    • ID Label celebrates 25 years

      ID Label celebrates 25 years

      “We’ve always reinvested in the company,” says ID president and CEO Neil Johnston.
      02.15.19

    • Digital Printers & Presses | Digital Printing | Europe
      Printeos Group goes digital with Durst Tau 330 RSC

      Printeos Group goes digital with Durst Tau 330 RSC

      Digital printing will play a key role in Printeos Group's medium and long-term strategy for the label market.
      02.15.19


    • North America
      Technicote names new national sales director

      Technicote names new national sales director

      Patrick Goss will be responsible for leading the company’s North American field sales organization while also becoming part of the executive team.
      02.15.19

    • Digital Printers & Presses | Digital Printing | Food Labels | In-Mold | Pressure Sensitive | Prime Labels

      Xeikon Café Europe reveals Academy program

      The educational forum offers expert insights on all aspects of digital production and a wide variety end-use applications.
      02.14.19

    • ICE USA unveils conference program

      The event takes place April 9-11 at the Kentucky International Convention Center (KICC) in downtown Louisville.
      02.14.19


    • Digital Printing

      Digital print for packaging market to reach $52 billion by 2027

      Adoption of digital printing in packaging is growing on account of its convenience over conventional presses, a new FMI report says.
      02.13.19

    • Digital Printing | Europe
      drupa 2020 to address packaging trends

      drupa 2020 to address packaging trends

      Customization and personalization, digitalization, security and authentication are several key topics that will also be highlighted at the event.
      02.13.19

    • The Phoenix Challenge Foundation teams with TLMI

      The two organizations are joining forces to support workforce development in the label and package printing industry.
      02.13.19


    • Sustainability

      SGP to hold "Saving Dollars in 2019" webinar

      The authority on sustainable printing certifications has partnered with several associations including TLMI and FTA.
      02.13.19

    • Flexo Supplies | Flexography | North America
      Yazoo Mills donates to local school

      Yazoo Mills donates to local school's manufacturing program

      The new Colonial Manufacturing Program will be the pipeline for potential employees to join Yazoo’s workforce.
      02.13.19

    • North America
      PCMC launches Mobile Link

      PCMC launches Mobile Link

      The handheld tablet solution offers user-friendly access to interactive training materials and technical documentation.
      02.13.19

    • North America
      Sridhar Sadasivan joins FLEXcon North America

      Sridhar Sadasivan joins FLEXcon North America

      As vice president of R&D, he will identify emerging opportunities for new and existing technologies.
      02.13.19

    • Digital Printers & Presses | Digital Printing

      Agenda announced for Digital Printing Think Tank III

      L&NW editor Steve Katz will be a part of the Editors Panel at the Feb. 21 event in New York City.
      02.13.19

    • Ink and Coatings
      GSE website providing ink management guides in Spanish

      GSE website providing ink management guides in Spanish

      The website provides a variety of resources to help printers operate Lean and smart workflows, and eliminate waste from internal processes.
      02.13.19


    Breaking News
    • Schreiner MediPharm develops smart label for Ypsomed
    • ID Label celebrates 25 years
    • Printeos Group goes digital with Durst Tau 330 RSC
    • Technicote names new national sales director
    • Xeikon Café Europe reveals Academy program
    View Breaking News >
    CURRENT ISSUE

    January/February 2019

    • Controlling Static
    • Spirits Labels
    • Digital Finishing
    • Metallic Effects Labels
    • Narrow Web Profile: Investing in the future at WS Packaging Group
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • privacy policy
    • term and condition
    • about us
    • contact us

    follow us

    Subscribe

    magazines

    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image
    Image

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login