According to Esko, securing packaging job approvals can be a confusing process, causing production delays and it’s often hard for the approver to envision their 2D design once finished. In today’s high speed and often pressured business environment, there is also no easy way to gather and interpret feedback from multiple stakeholders on a job, without significant time delays impacting the project.
The Esko Share & Approve software solution enables users to realistically visualize their pack in 2D and 3D and annotate the file with feedback in a single, centralized online tool. This new clarity reduces the amount of approval iterations and shortens the time required to get the job approved enabling brands and their supply chains to operate more efficiently and drive down time-to-market.
Karsten Daemen, Esko Product Manager, comments, “We are very happy to see approval loops finishing in a maximum of 8-9 days instead of a few weeks, which is typical of what happens in the industry today. We have also observed the number of job revisions decreasing from 8-9 to 3-4 with use of the software. With the speed and complexity of packaging management today, Share & Approve is going to make a tangible difference to our customers seeking to increase their speed to market.”
Users of Share & Approve can now instantly create 3D pack renders based on their actual 2D artwork, including special print effects and embellishments. The software has an easy user interface enabling upload and setup in only four clicks and incorporates a range of packaging inspection tools for measurements, deep zooms and separations viewing, as well as bar code and braille reading.
Creating visibility on job management, Share & Approve provides a complete audit trail of operator actions and versioning, as well as increases approval rates up to 3x faster than traditional approval processes.
Jan De Roeck, Esko marketing director, adds, “With Share & Approve designed as a cloud-based service, there is no IT overhead costs or efforts involved for our customers, compared to traditional on-premise solutions. There is no web deployment, no servers to maintain and keep up to date, no need to provide for data security, and back-up scenarios and the uptime of the service is guaranteed."