This builds on the popular annual Label Summit Latin America, which rotates between three locations, and the successful Labelexpo Americas, which takes place every two years at Donald E. Stephens Convention Center in Chicago, IL, USA. Labelexpo Mexico 2021 will also include the co-located 2021 edition of Brand Print Mexico and will be supported by key trade bodies AMETIQ and ACOBAN.
Lisa Milburn, managing director of Labelexpo Global Series, explains, “Labelexpo Mexico joins our portfolio of hugely successful Labelexpo trade shows. At Labelexpo Americas 2018, we saw a 95% jump in visitor numbers from Latin America since 2016, while simultaneously, our Label Summit is expanding with each edition. Both events are proof that the label and package printing industry in the emerging market of Latin America is booming. So introducing a dedicated three-day Labelexpo to the region is the next logical step. It absolutely won’t replace either event but fully complement them.”
As with other Labelexpo shows, Labelexpo Mexico 2021 will target label and package printers in Mexico and the wider region, while the addition of Brand Print Mexico 2021 will offer printers and brand owners access to a platform for sourcing solutions to their varied printing needs. This includes point of purchase, collation packs, outdoor advertising, fleet graphics and direct mail. By placing manufacturers of label and package printing machinery right in front of printers, converters and brand owners in Latin America, Labelexpo Mexico presents an opportunity to explore the synergies between different parts of the whole print industry.
“The co-location of Brand Print Mexico will be a fantastic asset to Labelexpo Mexico, as it allows us to strategically connect the entire print supply chain from a single place," adds Milburn. "Mexico has the region’s largest label and package printing market, set to grow by 18% over the next few years, so it is the perfect location for our new show.
“Labelexpo Mexico has huge potential to become the largest event of its kind in Latin America, and we are tremendously excited to be bringing Labelexpo to this part of the world.”