Butterball and Amcor have collaborated with rapid prototyping and hands-on research to develop an eye-catching design for this new snacking line. Using Amcor’s easy-open EZ Peel lidding, the packaging provides excellent product visibility and antifog, as well as an elevated sensorial experience delivered with matte film and tactile print.
Amcor’s packaging professionals combine award-winning package design, science and market insights, which accelerated Butterball’s time to market.
“We knew exactly what we wanted from the packaging to help our snacks catch the eye of consumers, and Amcor had the exact product for our needs,” explains Jeff Mundt, vice president of innovation and research and development with Butterball. “The combination of an appealing design, clear visibility to the products in the package and ease of use for the consumer make this unique packaging a perfect fit for Butterball Premium Snacks.”
Amcor offers award-winning flexible and rigid packaging and uses market insights to help customers expand their business in various markets. Snacks like turkey, with claims of high protein, offer consumers convenience, portion control and portability.
Today, snacking is the new normal, which poses an opportunity for label and packaging converters.
- 95%of US adults snack at least once a day; and 70% snack two or more times per day.
- 41% believe it is healthier to snack throughout the day than eat three standard meals.
- 69% believe anything can be considered a snack.