Kyle Baldwin has been appointed to the role of vice president of marketing at TLMI, the association has announced. His previous roles with the association include director of membership and director of marketing.

Baldwin has served the label industry for 11 years, working as US marketing manager for Spear and head of marketing for NuLabel Technologies.

With this announcement, TLMI continues to build on the foundation that new leadership has paved during Baldwin’s tenure. The association continues to evolve with renewed energy, reinforcing its position as the premier label association as it begins a new decade, TLMI states.

“The first phone call I made after being named TLMI’s president was to Kyle Baldwin," says Dan Muenzer. "He had worked for me in the converter world for three years and then spent three years on the supplier side with a new paper technology. I have always been impressed with his creativity and intelligence and knew he was the perfect person to bring TLMI’s story to life. Over the past three years, Kyle has been forced to wear many hats, but I am thrilled to now promote him to TLMI’s VP of marketing. Kyle shuns the spotlight, so many people aren’t aware of the impact he has made on our organization. However, one only needs to look at our meeting’s branding efforts, the launch of Engage, #LabelLeaders, etc. to see this promotion is well deserved. Congratulations Kyle, we’re so happy to have you leading the marketing team.”