L&NW Staff05.06.20
With a 40% share of the total labeling market, pressure sensitive labels are still the leading label format around the world. AWA Alexander Watson Associates has issued the sixth edition of the new "AWAreness Report: Global Pressure sensitive Label Market 2020," which confirms these statistics and more.
Additionally, pressure sensitive labeling enjoyed 3.3% growth in 2019.
Today, the Asian region represents the highest percentage of the pressure sensitive label market, with a 38% share – and it is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing, but currently small, regional market is now Africa and Middle East, which saw 3.6% growth last year – and is a new focus point for the labeling and packaging industry as a whole.
Globally, the food and beverage end use segments represent the highest usage of pressure sensitive labels in primary labeling applications, with a 44% share of the total market. However, transport and logistics applications represent a 47% share of pressure sensitive usage today. A sign of the times, variable information printing is the key factor in supporting a safe, trustworthy e-commerce/internet sales supply chain.
The pressure sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market, which AWA will publish in Q3 2020.
Additionally, pressure sensitive labeling enjoyed 3.3% growth in 2019.
Today, the Asian region represents the highest percentage of the pressure sensitive label market, with a 38% share – and it is still growing. North America, Europe, and even South America also experienced growth in 2019. However, the fastest-growing, but currently small, regional market is now Africa and Middle East, which saw 3.6% growth last year – and is a new focus point for the labeling and packaging industry as a whole.
Globally, the food and beverage end use segments represent the highest usage of pressure sensitive labels in primary labeling applications, with a 44% share of the total market. However, transport and logistics applications represent a 47% share of pressure sensitive usage today. A sign of the times, variable information printing is the key factor in supporting a safe, trustworthy e-commerce/internet sales supply chain.
The pressure sensitive label market is explored and documented in detail in this new study from a long-established specialist market research firm, and subscribers will also benefit from a complimentary supplementary post-COVID-19 impact report on the market, which AWA will publish in Q3 2020.